THE STRATEGY OF IMAGE FORMATION IN THE SYSTEM OF STRENGTHENING THE ECONOMIC SAFETY OF ENTERPRISES OF THE FOOD INDUSTRY
Keywords:
Key words, economic safety of enterprises, food industry, image, strengthening, strategy.Abstract
Fen K.S. THE STRATEGY OF IMAGE FORMATION IN THE SYSTEM OF STRENGTHENING THE ECONOMIC SAFETY OF ENTERPRISES OF THE FOOD INDUSTRY
Purpose. The aim of the article is the development of the strategy of image formation in the system of strengthening the economic safety of food industry enterprises.
Methodology of research. General scientific and special research methods are used to achieve the set goal and to solve the specified tasks: in particular the methods of theoretical generalization and scientific abstraction – in substantiating the strategy of image formation in the system of strengthening the economic safety of food industry enterprises. The method of system analysis is applied when the object of research is dissected into separate important components; methods of synthesis and systematization – for generalization of various aspects of economic security of the enterprise.
Findings. The components of the strategy of forming the image of economic security for food industry enterprises, which promote increase of social and economic responsibility of enterprises of food industry and strengthening of their economic safety in terms of constituent components, are determined. The components of the strategy of formation of the level of economic safety of food enterprises are substantiated. The factors that contribute to increasing the social and economic responsibility of enterprises in the industry and strengthening their market position are characterized.
Originality. Practical recommendations for increasing the level of economic safety of food enterprises are substantiated. The scientific and methodological approaches on the basis of SWOT analysis has revealed the strengths and weaknesses of food industry enterprises, threats and opportunities, and the link between them, serving as a set of functional criteria and methods for ensuring risk management and strengthening their economic security.
Practical value. The results of the research, which determine the strategy of image formation in the system of strengthening the economic security of the enterprises, can be used in the practical activities of food industry enterprises.
Key words: economic safety of enterprises; food industry; image; strengthening; strategy.
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