DIRECTIONS OF INNOVATIVE DEVELOPMENT OF INFORMATION AND TECHNOLOGICAL PROCESS MANAGEMENT OF TOURIST ENTERPRISES
DOI:
https://doi.org/10.37332/2309-1533.2021.7-8.6Keywords:
innovation areas, information and technology processes, tourism enterprises, Internet of Things, travel guides, smart (intellectual) innovations, cultural values, situational behaviour, virtual tourism.Abstract
Huhul O.Ya., Muhyl K.M. DIRECTIONS OF INNOVATIVE DEVELOPMENT OF INFORMATION AND TECHNOLOGICAL PROCESS MANAGEMENT OF TOURIST ENTERPRISES
Purpose. The aim of the article is a systematization of approaches to innovative areas of development of information technology management in tourism enterprises.
Methodology of research. The following methods were used to achieve this goal: a systematic approach – to summarize the main views of the authors on this issue; comparative – to compare the positions of the authors on the issues under study; comprehensive – to create a unified list of approaches to the composition of innovation in this area.
Findings. The following approaches to innovative areas of management of information technology processes in tourism were identified, in particular: the approach related to the introduction of smart (intellectual) innovations in the field of information technology processes, developed taking into account the cultural values of tourists; the approach to the creation of information technology innovations in the organization of excursion services, based on the situational behaviour of tourists; approach to the introduction of information technology innovations within the organization of excursion services, based on the use of interactive travel guides; the approach to innovative development of information and technological processes of tourist services, which provides for the emergence and emergence of new types of tourism in the market.
Originality. The scientific novelty of the presented material is based on the fact that for the first time a complex list of innovative directions of development of management of information and technological processes at tourist enterprises in modern conditions is offered.
Practical value. The submitted proposals of the authors in the framework of selected approaches to innovative areas of management of information technology processes in tourism can be used by Ukrainian tourism enterprises to improve the efficiency of their activities.
Key words: innovation areas; information and technology processes; tourism enterprises; Internet of Things; travel guides; smart (intellectual) innovations; cultural values; situational behaviour; virtual tourism.
References
Belousova, N.V. (2019), “Integration of innovative technologies into the main segments of the tourism industry”, Vestnik VGU, no. 4, pp. 23-30.
Koroleva, I.S. and Zhilenko, V.Yu. (2017), “Development of innovative technologies in tourism and service activities”, Vestnik NIU "BelGU", no. 17, pp. 246-248.
Muminova, S.R., Feoktistova, V.M. and Vagina, U.V. (2018), “Information technology innovation in tourism”, Servis v Rossii i za rubezhom, no. 1(79), pp. 6-15.
Sushchenko, O.A. and Kravchenko, V.V. (2018), “Formation of virtual tourism as a direction of development of informatization of activity of the tourist enterprise”, Komunalne hospodarstvo mist, Iss. 140, pp. 19-24.
Tokarenko, O.I., Cheremisina, T.V. and Babina, N.I. (2020), “Digital technologies in the international tourism and hotel industry”, Infrastruktura rynku, Iss. 44, pp. 126-130.
Car, T. and Stifanich, L.P. (2020), “Mobile technology: a tool to increase hotel sales and revenue”, Proceedings of the Third EBOR, Vol. 1, pp. 454-465.
Dorcic, J., Musanovic, J. and Markovic, S. (2018), “Mobile technologies and applications towards smart tourism – state of the art”, Tourism Review, Vol. 74(9), pp. 82-103.
Kuo, T.-S., Huang, K.C., Nguyen, T.Q. and Nguyen, P.H. (2019), “Adoption of mobile applications for identifying tourism destinations by travellers: an integrative approach”, Journal of Business Economics and Management, Vol. 20(5), pp. 860-877.
Downloads
Published
Issue
Section
License
Open-access articles (open-access journals)
Authors whose articles are published in open-access retain all rights to the content of the articles.
Open access articles are committed to be published under Creative Commons Attribution (CC BY) 4.0. This license allows others to distribute, edit, correct and build upon your work, even commercially, as long as they indicate your authorship. Detailed information at Creative Commons site: https://creativecommons.org/licenses/by/4.0/
Permissions for open-access journals
If the article is published in open-access under CC BY 4.0 or CC BY-NC 4.0 (which was possible till the 15th of December, 2018) licenses, users may reproduce it in accordance with their terms.
Additionally, if the article had been published under CC BY-NC 4.0 (this license authorizes others to download your works and share them with others as long as they indicate your authorship, but they can’t use them commercially in any case.), the use for the following commercial purposes requires permission:
– reproduction of content in a work or product intended for sale;
– reproduction in presentations, brochures or other marketing materials used for commercial purposes;
– distribution of the content to promote or market a person, product, course, service or organization;
– text and data mining for the purpose of creating a saleable product or product which benefits from promotional or advertising revenue;
– use of the content by a commercial entity or individual for the purposes of remuneration, directly or indirectly through sale, licensing, promotion or advertising;
– linking to the content (in an email, webpage, portable electronic device or otherwise) for the specific purpose of marketing or advertising a person, product, course, service or organization for commercial benefit.
For further details and permission requests, please contact.
