STRATEGIC GUIDELINES AND FUNCTIONALITY OF MANAGEMENT OF RECOVERY, SUSTAINABLE DEVELOPMENT, AND DIGITAL TRANSFORMATION OF EURO-INTEGRATED ENTREPRENEURSHIP

Authors

  • Kateryna Voloshchuk dr.sc.(econ.), professor, professor at the department of economy, entrepreneurship, trade and exchange activities, HEI “Podillia State University”, Kamianets-Podilskyi
  • Kornelii-Dmytro Popovych candidate for higher education of the educational and scientific level “Doctor of Philosophy” in specialty 051 Economics, HEI “Podillia State University”, Kamianets-Podilskyi

DOI:

https://doi.org/10.37332/

Keywords:

strategy, guideline, functionality, management, recovery, sustainable development, digitalization, transformation, European integration, entrepreneurship, enterprises

Abstract

Voloshchuk K.B., Popovych K.-D.М. STRATEGIC GUIDELINES AND FUNCTIONALITY OF MANAGEMENT OF RECOVERY, SUSTAINABLE DEVELOPMENT, AND DIGITAL TRANSFORMATION OF EURO-INTEGRATED ENTREPRENEURSHIP

Purpose. The aim of the article is to deepen the theoretical foundations of strategizing and management functionality as an innovative approach to recovery, sustainable development, searching for opportunities to increase export potential, and digital transformation of Euro-integrated entrepreneurship.

Methodology of research. The following research methods were used: induction and deduction to reveal current trends in the benefits of digitalization, which outweigh its costs due to the growth of business investments in the digitalization of corporate processes at the global level; analysis and synthesis – to compare traditional and digital functionality of management of recovery, sustainable development and digital transformation of Euro-integrated entrepreneurship; calculation and construction – to determine the possibilities of increasing exports to the EU; abstract and logical – for the transformation of business models; tabular and graphical – for the visualization of the obtained research results.

Findings. The key characteristics of traditional and digital approaches to the functional management of recovery, sustainable development, and digital transformation of European-integrated entrepreneurship are determined, as sources of competitive advantages and strategic guidelines for reducing costs, increasing productivity and flexibility of business, long-term sustainability, and development.

Significant imbalances in the dynamics of the development of legal entities-enterprises and individual entrepreneurs by the number of business entities, the number of employed and hired workers, the specific weight in the total number, the results of innovative activity and activity of enterprises, and the volumes of exports and imports are established.

Current trends reveal that the benefits of digitalization significantly outweigh its costs, especially in the medium and long term, thereby strengthening competitive positions in the market and allowing businesses to objectively assess efficiency, personalize offers, predict user behavior, and develop digital skills among personnel.

The possibility of increasing business value by implementing sustainable practices of an ESG-oriented approach is identified, which allows responding to challenges, proactively using sustainable development as a strategic factor of differentiation, integrating it into the business strategy, and focusing simultaneously on social, environmental, and industry significance, which significantly affect operational activities and final results.

Originality. Further development of the theoretical foundations of strategizing and functional management as an innovative approach to recovery, sustainable development, and digital transformation of European-integrated entrepreneurship based on the creation of ecosystems has been achieved; flexible approaches, interactive work, constant feedback, and rapid adaptation to changes, real-time decision-making, and search for opportunities to increase Ukraine's export potential.

Practical value. The obtained results can be used by authorities and management as strategic guidelines and innovative approaches to the management of the recovery, sustainable development, and digital transformation of entrepreneurship in the process of adaptation to the requirements of European integration. Significant opportunities to realize the unused potential of increasing Ukraine's exports to the EU and to implement sustainable practices through an ESG-oriented approach aimed at creating business value have been identified.

Key words: strategy, guideline, functionality, management, recovery, sustainable development, digitalization, transformation, European integration, entrepreneurship, enterprises.

 

References

1. Reznik, N., Misiuk, M., Voloshchuk, K. et al. (2025), “Digitalization of Trade Activities: Opportunities and Challenges for Modern Enterprises”, In: The Future of Work: How Technology is Transforming Jobs and Skills, pp. 471-484, DOI: https://doi.org/10.1007/978-3-031-87372-0_41.

2. Svynous, I.V., Salo, I.A., Dukhnytskyi, B.V. et al. (2025), Zovnishnia torhivlia ahroprodovolchoiu produktsiieiu Ukrainy v umovakh hlobalizatsii [Foreign trade of agri-food products of Ukraine under globalization conditions], TOV “TROPEA”, Kyiv, Ukraine, pp. 284-286.

3. Fokina-Mezentseva, K.V. and Saiun, A.O. (2022), “Economics and management in the conditions of digitalization”, Problemy innovatsiino-investytsiinoho rozvytku, no. 28, pp. 39-53, DOI: 10.33813/2224-1213.28.2022.4.

4. But-Husaim, O.H. and Kovtunenko, K.V. (2020), “Digital management: problems and development prospects”, Biznes Inform, no. 6, pp. 297-304, DOI: https://doi.org/10.32983/2222-4459-2020-6-297-304.

5. Zelich, V.V., Harkava, V.F. and Matveiev, M.E. (2023), “Digitalization of enterprise management system under globalization changes”, Efektyvna ekonomika, no. 2, DOI: https://doi.org/10.32702/2307-2105.2023.2.42.

6. Holoborodko, A.Yu., Husieva, O.Yu. and Lehominova, S.V. (2020), Tsyfrova ekonomika [Digital economy], textbook, Vydavnytstvo DUT, Kyiv, Ukraine, 400 p.

7. Derhachova, V.V. and Onishchuk, M.S. (2025), “Digitalization of corporate governance: implementation and results”, Biznes, innovatsii, menedzhment: problemy ta perspektyvy : zb. tez dop. VI Mizhnar. nauk.-prakt. konf. [Business, innovation, management: problems and prospects: Proceedings of the VI International Scientific and Practical Conference], KPI im. Ihoria Sikorskoho, Vydavnytstvo “Politekhnika”, Kyiv, Ukraine, pp. 59-60.

8. State Statistics Service of Ukraine (2025), Statystychnyi shchorichnyk Ukrainy za 2024 rik [Statistical Yearbook of Ukraine for 2024], available at: https://stat.gov.ua/uk/publications/statystychnyy-shchorichnyk-ukrayiny-2024 (access date January 10, 2026).

9. Cabinet of Ministers of Ukraine (2024), Resolution “On approval of the Strategy for recovery, sustainable development and digital transformation of small and medium-sized enterprises until 2027” dated 30.08.2024 no. 821-r, available at: https://zakon.rada.gov.ua/laws/show/821-2024-%D1%80#Text (access date January 10, 2026).

10. Ministry of Economy of Ukraine (2025), “Report on the implementation of the Strategy for recovery, sustainable development and digital transformation of SMEs in 2025”, available at: https://me.gov.ua/view/490f228c-114a-40b1-994d-d06bec328711 (access date January 10, 2026).

11. Elite Asia (2024), “Global digital transformation spending: guide for 2026–2028”, available at: https://www.eliteasia.co/worldwide-digital-transformation/ (access date January 10, 2026).

12. Secretariat of the Committee on Economic Development (2025), “A presentation of the study: "Strategic guidelines for deepening trade and economic relations between Ukraine and the EU countries" was held, which will be presented at committee hearings on February 26, 2025”, available at: https://komprompol.rada.gov.ua/news/main_news/76471.html (access date January 11, 2026).

13. “17 Sustainable Development Goals to transform our world”, available at: https://sdg.ukrstat.gov.ua/uk/?_gl=1*1dyhw5u*_ga*MTA0MzI4NTUyOC4xNzY1NDIxNDI2*_ga_VQ1PYY7N3K*czE3NzQ4MDkwOTMkbzUkZzEkdDE3NzQ4MTA3MjUkajU0JGwwJGgw (access date January 11, 2026).

14. Federation of Employers of Ukraine (2025), Stratehichni oriientyry pohlyblennia torhovelno-ekonomichnykh vidnosyn Ukrainy z krainamy Yevropeiskoho Soiuzu v umovakh nabuttia Ukrainoiu ofitsiinoho statusu kandydata na vstup do YeS [Strategic guidelines for deepening trade and economic relations between Ukraine and the European Union under candidate status], Kyiv, Ukraine, 199 p., available at: https://fru.ua/images/doc/2025/EU_web.pdf (access date January 11, 2026).

Downloads

Published

2026-03-31

Issue

No. 1 (2026): INNOVATIVE ECONOMY

Section

Статті

License

Open-access articles (open-access journals)

Authors whose articles are published in open-access retain all rights to the content of the articles.

Open access articles are committed to be published under Creative Commons Attribution (CC BY) 4.0. This license allows others to distribute, edit, correct and build upon your work, even commercially, as long as they indicate your authorship. Detailed information at Creative Commons site: https://creativecommons.org/licenses/by/4.0/

Permissions for open-access journals

If the article is published in open-access under CC BY 4.0 or CC BY-NC 4.0 (which was possible till the 15th of December, 2018) licenses, users may reproduce it in accordance with their terms.

Additionally, if the article had been published under CC BY-NC 4.0 (this license authorizes others to download your works and share them with others as long as they indicate your authorship, but they can’t use them commercially in any case.), the use for the following commercial purposes requires permission:

– reproduction of content in a work or product intended for sale;

– reproduction in presentations, brochures or other marketing materials used for commercial purposes;

– distribution of the content to promote or market a person, product, course, service or organization;

– text and data mining for the purpose of creating a saleable product or product which benefits from promotional or advertising revenue;

– use of the content by a commercial entity or individual for the purposes of remuneration, directly or indirectly through sale, licensing, promotion or advertising;

– linking to the content (in an email, webpage, portable electronic device or otherwise) for the specific purpose of marketing or advertising a person, product, course, service or organization for commercial benefit.

For further details and permission requests, please contact.

How to Cite

“STRATEGIC GUIDELINES AND FUNCTIONALITY OF MANAGEMENT OF RECOVERY, SUSTAINABLE DEVELOPMENT, AND DIGITAL TRANSFORMATION OF EURO-INTEGRATED ENTREPRENEURSHIP”. INNOVATIVE ECONOMY, no. 1, Mar. 2026, pp. 64-74, https://doi.org/10.37332/.