MULTI-CRITERIA ASSESSMENT OF LOGISTICS TECHNOLOGIES IN THE SALES FIELD

Authors

  • Volodymyr Sysoiev dr.sc.(econ.), professor, professor at the department of business, trade and logistics, National Technical University “Kharkiv Polytechnic Institute”
  • Viktoriia Korotun bachelor’s degree student of specialty 076 Entrepreneurship and trade, National Technical University “Kharkiv Polytechnic Institute”

Keywords:

manufacturing enterprise, sales sphere, distribution logistics, logistics technologies, multi-criteria assessment, criteria, method of analysis of hierarchies.

Abstract

Sysoiev V.V., Korotun V.S. MULTI-CRITERIA ASSESSMENT OF LOGISTICS TECHNOLOGIES IN THE SALES FIELD

Purpose. The aim of the article is to carry out a comparative analysis of logistics technologies in the field of sales by means of their multi-criteria assessment.

Methodology of research. The following methods were used in the research process: methods of analysis and synthesis were used to structure the procedures for the implementation of logistics functions in the field of sales and the characteristics of the logistics technologies that implement them; the method of analysing hierarchies – for multi-criteria assessment of logistics technologies in the field of sales by means of their pairwise comparison and ranking.

Findings. Procedures for the implementation of logistics functions in the field of sales, which require information support, are structured. Data on the key differences of logistics technologies in the field of sales were systematized. A multi-criteria hierarchical model of the choice of logistics technologies in the field of sales was built according to qualitative criteria of efficiency based on the method of analysing hierarchies. It was established that AR (automatic replenishment) logistics technology was the most effective for application in the sales activity management system of the manufacturing enterprise.

Originality. The use of logistics technologies for the automation of procedures for the implementation of logistics functions in the field of sales, which require information support, is substantiated. A comparative analysis of logistics technologies in the field of sales was carried out by evaluating them according to the proposed qualitative criteria that characterize their key capabilities, which made it possible to choose the most effective logistics technology for the manufacturing enterprise.

Practical value. The obtained results of the research can be used in the development of logistics information systems to improve the efficiency of management of logistics support of sales activities of manufacturing enterprises that sell finished products through sales agents.

Key words: manufacturing enterprise, sales sphere, distribution logistics, logistics technologies, multi-criteria assessment, criteria, method of analysis of hierarchies.

References

Marmul, L.O. and Sakun, A.Zh. (2010), “Logistics support for the organization of sales activities”, Tavriiskyi naukovyi visnyk, Iss. 73, pp. 172-177.

Hamalii, V.F. and Romanchuk, S.A. (2005), “Distribution logistics as a means of increasing the efficiency of an enterprise’s sales activities”, Naukovi pratsi Kirovohradskoho natsionalnoho tekhnichnoho universytetu. Ekonomichni nauky, Iss. 8, pp. 34-39.

Plakhuta, O.V. (2010), “Methodological approaches to determining the effectiveness of the implementation of distribution logistics at industrial enterprises”, Visnyk Natsionalnoho universytetu «Lvivska politekhnika». Lohistyka, no. 690, pp. 417-421.

Komelina, O.V. and Hamanko, R.S. (2017), “Logistic management by the supply activity of the enterprise: conceptual approach”, Ekonomika ta suspilstvo, Iss. 13, available at: http://economyandsociety.in.ua/ journal/13_ukr/85.pdf (access date May 24, 2024).

Huzhvenko, S.M. and Bilohrad, B.V. (2019), “Efficiency of use of mechanisms of distributive logistics at the industrial enterprises”, Skhidna Yevropa: ekonomika, biznes ta upravlinnia, Iss. 3(20), pp. 190-195.

Tkachenko, A.M. and Sevastianov, R.V. (2021), “The role of sales logistics in the management of commercial, channel and physical distributions of finished goods”, Visnyk Khmelnytskoho natsionalnoho universytetu. Seriia: Ekonomichni nauky, no. 1, pp. 188-192, DOI: 10.31891/2307-5740-2021-290-1-33.

Lipych, L.H., Khilukha, O.A., Kushnir, M.A. and Volynets, I.H. (2023), “Distribution logistics as a tool for increasing the efficiency of business activities”, Ekonomichnyi chasopys Volynskoho natsionalnoho universytetu imeni Lesi Ukrainky, no. 34, Vol. 2, pp. 113-123, DOI: https://doi.org/10.29038/2786-4618-2023-02-113-123.

Bondarenko, S., Tkach, M., Polishchuk, A. and Mosin, M. (2019), “Retrospective analysis of logistic concepts of resource management”, Social development & Security, Volume 9, no. 4, pp. 21-40, DOI: http://doi.org/10.33445/sds.2019.9.4.2.

Taranenko, Yu.V. (2014), “Modern concepts and implementation technologies logistics processes”, Yevropeiski perspektyvy, no. 6, pp. 36-43.

Trushkina, N.V., Drachuk, Yu.Z. and Zaloznova, Yu.S. (2016), “Logistics concepts at the industrial enterprise under conditions of the globalization of markets”, Problemy ekonomiky, no. 3, pp. 228-238.

Sharko, V.V. and Loianich H.S. (2018), “Interaction of marketing and logistic technologies in enterprise”, Visnyk Khmelnytskoho natsionalnoho universytetu. Seriia: Ekonomichni nauky, no. 5, Vol. 2, pp. 169-172, DOI: 10.31891/2307-5740-2018-262-5(2)-169-172.

Kulesha, K.V. and Andrushkevych, Z.M. (2019), “Improving of information supply of logistic flows at enterprise”, Visnyk Khmelnytskoho natsionalnoho universytetu. Seriia: Ekonomichni nauky, no. 2, pp. 91-95, DOI: http://doi.org/10.31891/2307-5740-2019-268-2-91-95.

UNCTAD (2018), “Review of Maritime Transport 2018. United Nations publication”, Sales No. E.17.II.D.10, New York and Geneva, available at: https://unctad.org/en/PublicationsLibrary/rmt2018_en.pdf (access date May 26, 2024).

Saaty, Т.L. (2000), Fundamentals of Decision Making and Priority Theory (Analytic Hierarchy Process Series, Vol. 6), RWS Publications, Pittsburgh, PA, USA, 477 p.

Downloads

Published

2025-01-24

Issue

No. 2 (2024): INNOVATIVE ECONOMY

Section

Information technology and economic security

License

Open-access articles (open-access journals)

Authors whose articles are published in open-access retain all rights to the content of the articles.

Open access articles are committed to be published under Creative Commons Attribution (CC BY) 4.0. This license allows others to distribute, edit, correct and build upon your work, even commercially, as long as they indicate your authorship. Detailed information at Creative Commons site: https://creativecommons.org/licenses/by/4.0/

Permissions for open-access journals

If the article is published in open-access under CC BY 4.0 or CC BY-NC 4.0 (which was possible till the 15th of December, 2018) licenses, users may reproduce it in accordance with their terms.

Additionally, if the article had been published under CC BY-NC 4.0 (this license authorizes others to download your works and share them with others as long as they indicate your authorship, but they can’t use them commercially in any case.), the use for the following commercial purposes requires permission:

– reproduction of content in a work or product intended for sale;

– reproduction in presentations, brochures or other marketing materials used for commercial purposes;

– distribution of the content to promote or market a person, product, course, service or organization;

– text and data mining for the purpose of creating a saleable product or product which benefits from promotional or advertising revenue;

– use of the content by a commercial entity or individual for the purposes of remuneration, directly or indirectly through sale, licensing, promotion or advertising;

– linking to the content (in an email, webpage, portable electronic device or otherwise) for the specific purpose of marketing or advertising a person, product, course, service or organization for commercial benefit.

For further details and permission requests, please contact.

How to Cite

“MULTI-CRITERIA ASSESSMENT OF LOGISTICS TECHNOLOGIES IN THE SALES FIELD”. INNOVATIVE ECONOMY, no. 2, Jan. 2025, pp. 29-38, https://inneco.org/index.php/innecoen/article/view/1300.