No 1 (2025)

INNOVATIVE ECONOMY

Table of Contents

Economy and innovative development of the national economy

SCIENCE IN WAR CONDITIONS: CHALLENGES AND PROSPECTS
Ivan Vlasenko, Nataliya Morozova, Yulia Yarova
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5-11

The economic policy of regional development and local government

ECONOMIC AND TECHNOLOGICAL SUPPORT FOR THE DEVELOPMENT OF TOBACCO INDUSTRY IN PERSONAL PEASANT FARMS
Hanna Bialkovska, Volodymyr Pashchenko, Аnatolii Yurechko, Halyna Vozniak
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12-20
DEVELOPMENT OF FRONTLINE TERRITORIES THROUGH FISCAL POLICY TOOLS
Viktor Shulyk
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21-30

Marketing and market relations

MICRO-MOMENTS IN THE DIGITAL TRANSFORMATION OF MARKETING: IMPACT ON THE CUSTOMER JOURNEY IN DIFFERENT BUSINESS MODELS
Valentyna Bobrovnyk, Zinaida Andrushkevych
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31-41

Information technology and economic security

THE IMPACT OF CRYPTO FRAUD ON THE DIGITAL ECONOMY: INCREASE IN LOSSES AND THE ROLE OF CYBERSECURITY IN RISK MINIMIZATION
Nataliia Semenchenko, Viktoriia Melnychuk, Mariia Kalinichenko
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42-50

International economic relations

FOREIGN TRADE IN SERVICES OF UKRAINE AND THE EU: PROBLEMS AND PROSPECTS
Iryna Vlasenko, Svitlana Sirenko
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51-57