ANTI-CRISIS PROGRAM OF AIRLINE COMPANIES IN THE CONDITIONS OF AN UNSTABLE FINANCIAL AND INFORMATION ENVIRONMENT

Abstract

Solovei N.V., Rybak O.M., Petrusenko L.O. ANTI-CRISIS PROGRAM OF AIRLINE COMPANIES IN THE CONDITIONS OF AN UNSTABLE FINANCIAL AND INFORMATION ENVIRONMENT

Purpose. The aim of the article is systematization and analysis of the causes and consequences of bankruptcy of airline companies in the Ukrainian air transport market, and on this basis – creation of a unified anti-crisis program for Ukrainian airlines, which will take into account the peculiarities of the unstable financial and information environment.

Methodology of research. Methods of analysis, synthesis, sampling, graphic, etc. are used in the study of the genesis of the aviation sector of Ukraine. The abstract and logical method, methods of theoretical generalization, dialectics and logic are used in order to substantiate the basic provisions of the concept of crisis management. The airline's structural, process, balance and situational approaches as well as the method of expert judgment are used to develop an adapted anti-crisis program for the airline company.

Findings. It has been determined that in today's world financial and economic system, crises that aggravate problems in different sectors of the economy are difficult to predict and dynamic phenomenon. The problems of the Ukrainian air carriers have been analysed and the results of the activity of the latter are found to be low, the situation is complicated by the signs of future and consequences of past crises. An adapted anti-crisis program for Ukrainian airline companies is proposed, based on identifying the nature of the destructive factors and choosing the measures that will be appropriate for them.

Originality. An adapted anti-crisis program for Ukrainian airline companies has been developed, which, unlike the existing ones, takes into account the peculiarities of the aviation industry and determines measures depending on the level and nature of the destructive factor influencing the activity of the air carrier.

Practical value. The proposed adapted anti-crisis program, taking into account these recommendations for application, will allow Ukrainian airline companies to quickly mobilize resources and become accustomed to new conditions of activity, stabilize the main financial and economic indicators, accelerate the speed of response to crisis phenomena.

Key words: financial crisis; bankruptcy; anti-crisis management; anti-crisis program; airline company; information environment; extraordinary events.