FORMATION OF STRATEGIC GUIDELINES FOR ACTIVITY OF RAILWAY TRANSPORT ENTERPRISES
Abstract
Redko V.Ye., Kerdan О.S., Kerdan V.Yu. FORMATION OF STRATEGIC GUIDELINES FOR ACTIVITY OF RAILWAY TRANSPORT ENTERPRISES
Purpose. The aim of the article is defining the principles of strategic management of the development of railway enterprises in the context of future changes in the railway industry.
Methodology of research. The theoretical and methodological basis for the study of strategic management in the railway industry is considered on the basis of the experience of domestic scientists. A comparative analysis of the dynamics of a number of indicators was carried out during the study, such as: the number of carried passengers, volumes of freight transported by rail, etc. The following methods are used: analytical – when considering scientific papers and strategies used in railway transport; graphical method – to reflect the developed generalized model of strategic management of JSC “Ukrzaliznytsya” activity; abstract and logical – in summarizing and formulating conclusions.
Findings. The current state of the railway transport enterprise – JSC “Ukrzaliznytsia” is analysed, which allowed to evaluate the results of its activity and to identify a number of problems of strategic nature: long-term negative dynamics of cargo transportation; depreciation of fixed assets, especially rolling stock and infrastructure; low competitiveness in the European market; imperfect information support; poor adaptability to dynamic environmental conditions and the like. A generalized model of strategic management of JSC “Ukrzaliznytsya” activity was developed based on systematization of data presented in the Strategy of JSC “Ukrzaliznytsia” for 2019-2023.
Originality. Problems and key factors that will influence the effective implementation of the JSC Strategy “Ukrzaliznytsia” for 2019-2023 are identified.
Practical value. The conducted analysis of the results of the activity of JSC “Ukrzaliznytsia” in 2017–2018 allowed us to highlight the significant achievements and problems of the enterprise in need of solution. It is determined that the strategic guidelines for the activity of the railway transport company should be formed in the context of achieving its mission, taking into account the interests of the stakeholders and respecting corporate values.
Key words: strategic development landmarks; rail transport; Ukrzaliznytsia; limited development strategy.
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References
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DOI: https://doi.org/10.37332/2309-1533.2019.7-8.9
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