THE ESSENCE OF CONCEPT OF “INFORMATION ENVIRONMENT OF AN ENTERPRISE”

Abstract

Kupchak O.I. THE ESSENCE OF CONCEPT OF “INFORMATION ENVIRONMENT OF AN ENTERPRISE”

Purpose. The aim of the article is the systematization of scientific approaches to defining the essence of the concept of the information environment of the enterprise.

Methodology of research. General scientific and special research methods were used during the study. Namely, the positions of scientists on the researched issues were systematized due to the systematic approach. The collection of individual data was ensured thanks to the use of the induction method in aim to establish categories of scientific approaches that are used to characterize and recognize the content of the studied concept.

Findings. The following scientific approaches to the interpretation of the essence of the concept of “information environment of the enterprise” are distinguished: an organizational-activity approach, within which the interpretation of the specified term is determined in view of the fact that this phenomenon is organized and functions; a stimulating approach, through the prism of which the information environment of enterprises is considered, which promotes and activates the formation of environmental, social and managerial indicators of sustainable development; a comprehensive approach to determining the essence of the concept of the information environment of enterprises, associated with taking into account the reference to the subject-object, structural, functional and communication components; a virtualization approach, which provides for the characterization of the specified phenomenon from the standpoint of its filling depending on the coverage within the framework of all possible virtual sources; an approach that provides for a systemic vision of the virtualization of all possible data regarding the development of the enterprise (system-virtualization approach); an approach to determining the information environment of the enterprise in terms of its characteristics in view of the state of internal-external origin; process approach, based on the consideration of the information environment of the enterprise in the plane of such a factor as intra-industry information transfer. The author's interpretation of the essence of the studied concept, defined to a greater extent in the plane of a comprehensive approach, is formulated. It is determined that the information environment of the enterprise is a dynamic, systematically organized and maximally controlled set of external and internal sources of information, big data, subjects of production, analysis, processing and systematization, use of information.

Originality. Theoretical approaches to conceptualizing the content of the concept of "information environment of the enterprise" have been further developed by establishing its main features and interpretation based on complexity.

Practical value. The results of the conducted research can be used in the development of scientific and methodological materials on the specified issues.

Key words: information environment of the enterprise, virtualization, sustainable development, intra-industry information transfer, external and internal sources of information, consumers, investors.