DIRECTIONS OF INNOVATIVE DEVELOPMENT OF INFORMATION AND TECHNOLOGICAL PROCESS MANAGEMENT OF TOURIST ENTERPRISES
Abstract
Huhul O.Ya., Muhyl K.M. DIRECTIONS OF INNOVATIVE DEVELOPMENT OF INFORMATION AND TECHNOLOGICAL PROCESS MANAGEMENT OF TOURIST ENTERPRISES
Purpose. The aim of the article is a systematization of approaches to innovative areas of development of information technology management in tourism enterprises.
Methodology of research. The following methods were used to achieve this goal: a systematic approach – to summarize the main views of the authors on this issue; comparative – to compare the positions of the authors on the issues under study; comprehensive – to create a unified list of approaches to the composition of innovation in this area.
Findings. The following approaches to innovative areas of management of information technology processes in tourism were identified, in particular: the approach related to the introduction of smart (intellectual) innovations in the field of information technology processes, developed taking into account the cultural values of tourists; the approach to the creation of information technology innovations in the organization of excursion services, based on the situational behaviour of tourists; approach to the introduction of information technology innovations within the organization of excursion services, based on the use of interactive travel guides; the approach to innovative development of information and technological processes of tourist services, which provides for the emergence and emergence of new types of tourism in the market.
Originality. The scientific novelty of the presented material is based on the fact that for the first time a complex list of innovative directions of development of management of information and technological processes at tourist enterprises in modern conditions is offered.
Practical value. The submitted proposals of the authors in the framework of selected approaches to innovative areas of management of information technology processes in tourism can be used by Ukrainian tourism enterprises to improve the efficiency of their activities.
Key words: innovation areas; information and technology processes; tourism enterprises; Internet of Things; travel guides; smart (intellectual) innovations; cultural values; situational behaviour; virtual tourism.
Keywords
Full Text:
References
Belousova, N.V. (2019), “Integration of innovative technologies into the main segments of the tourism industry”, Vestnik VGU, no. 4, pp. 23-30.
Koroleva, I.S. and Zhilenko, V.Yu. (2017), “Development of innovative technologies in tourism and service activities”, Vestnik NIU "BelGU", no. 17, pp. 246-248.
Muminova, S.R., Feoktistova, V.M. and Vagina, U.V. (2018), “Information technology innovation in tourism”, Servis v Rossii i za rubezhom, no. 1(79), pp. 6-15.
Sushchenko, O.A. and Kravchenko, V.V. (2018), “Formation of virtual tourism as a direction of development of informatization of activity of the tourist enterprise”, Komunalne hospodarstvo mist, Iss. 140, pp. 19-24.
Tokarenko, O.I., Cheremisina, T.V. and Babina, N.I. (2020), “Digital technologies in the international tourism and hotel industry”, Infrastruktura rynku, Iss. 44, pp. 126-130.
Car, T. and Stifanich, L.P. (2020), “Mobile technology: a tool to increase hotel sales and revenue”, Proceedings of the Third EBOR, Vol. 1, pp. 454-465.
Dorcic, J., Musanovic, J. and Markovic, S. (2018), “Mobile technologies and applications towards smart tourism – state of the art”, Tourism Review, Vol. 74(9), pp. 82-103.
Kuo, T.-S., Huang, K.C., Nguyen, T.Q. and Nguyen, P.H. (2019), “Adoption of mobile applications for identifying tourism destinations by travellers: an integrative approach”, Journal of Business Economics and Management, Vol. 20(5), pp. 860-877.
DOI: https://doi.org/10.37332/2309-1533.2021.7-8.6
Refbacks
- There are currently no refbacks.
INNOVATIVE ECONOMY 2006 - 2024