INVOLVEMENT OF PERSONNEL IN RETAIL TRADE NETWORKS AND ITS DEVELOPMENT
Abstract
Leskova S.V. INVOLVEMENT OF PERSONNEL IN RETAIL TRADE NETWORKS AND ITS DEVELOPMENT
Purpose. The aim of the article is to substantiate the importance of staff involvement for its development, as well as to identify factors that affect staff involvement and its competence in retail chains.
Methodology of research. The following methods of research are used in the paper: systematic and structural analysis allows exploring current approaches to the involvement of employees in retail sales networks and discovering its importance for staff development. The State Standards of Ukraine became the normative and legal framework for the study.
Findings. The study found that the staff of the retail trade enterprise is a significant resource, and how it serves to consumers depends on the effectiveness of the retail sales network as a whole. The definition of the term "involvement" is systematized. The factors of involvement of the personnel are distinguished as following: recognition of the personnel value, giving the opportunity for personnel development and career development, recognition of achievements, giving the opportunity to participate in making decisions and take responsibility, promotion of team work, trust and reputation of the enterprise.
The analysis of the State Standards of Ukraine is carried out, which shows the importance of staff involvement and its competence to ensure the quality management system of the enterprise. It is established that SSU ISO 10018: 2015 determines the necessity of applying a strategic process approach in involving personnel and its competence. The analysis of information on the staff involvement and development of personnel in the retail trade networks “Novus”, “Leroy Merlin Ukraine”, “Collin's” operating in the territory of Ukraine, as well as the American trading company “Wal-Mart”.
Originality. A model of the staff involvement and development process is offered. Unlike the existing ones it promotes employee involvement and encourages them to continuous development, which, in its turn, increases the productivity and competitiveness of the trading network in the domestic market.
Practical value. The factors that affect staff involvement and development are summarized. An algorithm for the process of staff involvement with proposals for possible implementation in retail chains is developed.
Key words: staff involvement; involvement; staff development; retail sales networks; factors; State standards of Ukraine.
Keywords
Full Text:
References
Bei, H.V. (2018), “Managing of personnel developing as a method of ensuring a high level employee involvement”, Modern Economics: elektronne fakhove vydannia z ekonomichnykh nauk, no. 8, pp. 6-14.
Boichenko, O. (2018), “Involvement of staff under uncertainty”, Strategic business rewiew, available at: https://www.ey.com/sbr.in.ua?p=2819 (access date January 15, 2020).
Kopych, I.M., Nestulia, O.O. et al. (2014), Vnutrishnia torhivlia Ukrainy: problemy i perspektyvy rozvytku [Internal trade of Ukraine: problems and prospects for development], monograph, “Novyi svit–2000”, Lviv, Ukraine, 565 p.
State Consumer Standard of Ukraine (2004), DSTU ISO 4303:2004. Rozdribna ta optova torgivlya. Terminy ta viznachennya. [SSTU ISO 4303:2004 Retail and Wholesale Trade. Terms and definitions of concepts (ISO 4303:2004)], Vved. 2005-07-01, Derzhkomstat, Kyiv, Ukraine, 30 p.
State Consumer Standard of Ukraine (2016), DSTU ISO 9000:2015. Sistemy upravlinnya yakistyu. Osnovni polozhennia ta slovnyk terminiv. [SSTU ISO 9000:2015 Quality Management Systems. Fundamentals and vocabulary (ISO 9000:2015. IDT)], Vved. 2016-07-01, Derzhkomstat, Kyiv, Ukraine, 45 p.
State Consumer Standard of Ukraine (2017), DSTU ISO 10018:2015. Upravlinnya yakistyu. Nastanovy shodo zaluchennya personal ta shodo yogo kompetentnosti. [SSTU ISO 18000:2015 Quality Management. Guidelines on people involvement and competence. (ISO 18000:2012. IDT)], Vved. 2017-01-01, Derzhkomstat, Kyiv, Ukraine, 19 p.
Aon Hewitt Research (2015), 100 Best Employers versus Standard & Poor’s top 500 companies. Employee engagement research, available at: http://hrc.com.ua/wpcontent/ uploads/2015/08/HRC_Engagement-Survey_2015_UKR.pdf (access date January 15, 2020).
Konovalova, V. (2015), “Personnel engagement management: success and failure factors”, Kadrovik, no. 9, pp. 74-84.
EY (2017), Methodology for researching the level of employee engagement, available at: https://www.ey.com/Publication/vwLUAssets/ey-employee-engagement-survey-metodologyukr/$FILE/ey-employee-engagement-survey-metodology-ukr.pdf (access date January 15, 2020).
Nagorsky, V. (2018), “Best HR practices in retail: Colin’s network of stores”, Association of Retailers of Ukraine, available at: https://rau.ua/ personalii/luchshie-hr-v-ritejle-colin-s/ (access date January 15, 2020).
Nagorsky, V. (2019), “Best HR Practices in Retailing: Novus Network of Shops”, Association of Retailers of Ukraine, available at: https://rau.ua/personalii/ luchshie-hr-v-ritejle-novus/ (access date January 15, 2020).
Apopii, V.V., Mishuk, I.P., Rebizkiy, V.M. et al. (2005), Organisaziia torhivli [Trade Organization], 3rd vol. Edited by V.V. Apopiy, Centre of educational literature, Kyiv, Ukraine, 632 p.
LLC Leroy Merlin Ukraine. ALLUKRAINE. Directory of Companies of Ukraine, available at: https://allukraine.net/stroitelstvo/tov-lerua-merlen-ukraine (access date January 02, 2020).
Walton, S. (2012), Zrobleno v Ameryzi. Yak ya stvoryv Wal-Mart [Made in America: My Story], Trans. with English, 7th ed., Alpina Publishers, Moscow, Russia, 222 p.
Frank, F. D., Finnegan, R. P. and Taylor, C. R. (2004), “The race for talent; retaining and engaging workers in the 21st century”, Human Resourse Planning, Vol. 27, no. 3, pp. 12-25.
Khvostenko, T. (2017), “Involvement of personnel as a business tool for improving financial performance”, IG holding, available at: http://www.iqholding.com.ua/ articles/zaluchennya-personalu-yak-pokrashchennya-finansovikh-pokaznikiv-0 (access date January 15, 2020).
Choriy, M.V. (2015), “Ways to improve restaurant competitiveness households for service quality”. Akthalni problemy naukovoho y osvitnoho prostoru v umovakh pohlyblennia yevrointehratsiinykh protsesiv : Zbirnyk materialiv Mizhnarodnoi naukovo-praktychnoi konferentsii. [Topical problems of scientific and educational space in the conditions of deepening of European integration processes : Conference proceedings of the International conference], (Mukachevo, 14-15 May 2015), “Carpathian tower”, pp. 75-77.
Chulanova, O.L. (2016), “Involvement of staff of the organization: basic approaches, basic principles, practice of use in work with staff”, Internet journal "Science", Volume 8, no. 2, available at: http://naukovedenie.ru/PDF/127EVN216. pdf (access date January 02, 2020).
Shchetinina, L.V. and Yastrubinska, A.E. (2017), “Assessment of staff engagement: values, requirements and practical recommendations”, Irkneu, available at: http://www.ir.kneu.edu.ua/bitstream/2010/22607/3/259-266.pdf (access date January 15, 2020).
DOI: https://doi.org/10.37332/2309-1533.2020.1-2.7
Refbacks
- There are currently no refbacks.
INNOVATIVE ECONOMY 2006 - 2024