COMMUNICATION SUPPORT OF STRATEGIC PLANNING OF THE HEALTHCARE INSTITUTION ACTIVITIES
Abstract
Kotys N.V., Nytka O.M. COMMUNICATION SUPPORT OF STRATEGIC PLANNING OF THE HEALTHCARE INSTITUTION ACTIVITIES
Purpose. The purpose of the article is to substantiate the theoretical and methodological principles of effective organization of communications in the management of a health care institution and to develop recommendations for improving communication support in the process of strategic planning of its development.
Methodology of research. The theoretical and methodological basis of the article is the fundamental provisions of modern economic science. General scientific and special methods were used in the research process, in particular: induction and deduction – at the stage of collecting, systematizing and processing the necessary information; analysis and comparison – in the process of identifying the reflection of the process of communication support of the strategic planning of the activity of the health care institution; graphic – for visualization of research results; abstract and logical – for the formation of theoretical conclusions.
Findings. The article defines the essence of strategic planning. Attention is focused on the features of strategic planning of the health care institution. The growing role of communications in the process of strategic planning is emphasized. The expediency of communication support for the strategic planning of the health care institution's activities is substantiated. The process of organizing and holding strategic sessions was analysed. The problems of organizing communication interaction during the development of strategic plans of medical institutions are identified. Recommendations for improving the communication activities of the health care institution were provided
Originality. The conceptual principles of understanding the role of communications in the process of strategic planning of the health care institution's activities were deepened. Scientific and methodological recommendations on the organization of proper communication support for strategic management were improved.
Practical value. The practical significance of the conducted research is that the formulated theoretical approaches and recommendations for improving communication support for strategic planning of the activities of medical institutions can become the basis for further scientific research and discussions and provide a basis for the implementation of the latest approaches to the organization of communications in health care institutions.Keywords
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DOI: https://doi.org/10.37332/2309-1533.2023.2.8
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