INNOVATIVE ECONOMY
type: channel
description: DOI: 10.37332/2309-1533 EDITOR-IN-CHIEF Yuriy Klapkiv Ph.D., assoc. prof. DEPUTY EDITOR-IN-CHIEF Anton Stelmashchuk Dr.Sc. (Econ.), prof. RESPONSIBLE SECRETARY Petro Putsenteilo Dr.Sc. (Econ.), prof. The topics: international economic relations; economy and innovative development of the national economy; economy and competitiveness of the enterprises; the economic policy of regional development and local government; demography, population employment and social – economic policy; statistics, accounting, analysis and audit; financial–сredit and monetary policy; information technology and economic security. Founder of the journal: HEI «Podillia State University» Ternopil State Agricultural Experimental Station of the Institute of Feeds Research and Agriculture of Podillia of NAAS. ISSN 2309-1533 (Print) ISSN 2310-4864 (Online) The scientific journal INNOVATIVE ECONOMY is indexed by: Google Scholar INDEX COPERNICUS (ICV 2021: 98.37) ERIH PLUS Eurasian Scientific Journal Index (ESJI) ResearchBib Polska Bibliografia Naukowa Crossref Directory of Research Journals Indexing (DRJI) Open-Access Journals National Library of Ukraine Vernadsky Founded in 2006 Language – Ukrainian, Russian, English (Multiple) Periodicity – quarterly
language: en
publication name: INNOVATIVE ECONOMY
issn: 2309-1533
copyright: Open-access articles (open-access journals) Authors whose articles are published in open-access retain all rights to the content of the articles. Open access articles are committed to be published under Creative Commons Attribution (CC BY) 4.0. This license allows others to distribute, edit, correct and build upon your work, even commercially, as long as they indicate your authorship. Detailed information at Creative Commons site: https://creativecommons.org/licenses/by/4.0/ Permissions for open-access journals If the article is published in open-access under CC BY 4.0 or CC BY-NC 4.0 (which was possible till the 15th of December, 2018) licenses, users may reproduce it in accordance with their terms. Additionally, if the article had been published under CC BY-NC 4.0 (this license authorizes others to download your works and share them with others as long as they indicate your authorship, but they can’t use them commercially in any case.), the use for the following commercial purposes requires permission: – reproduction of content in a work or product intended for sale; – reproduction in presentations, brochures or other marketing materials used for commercial purposes; – distribution of the content to promote or market a person, product, course, service or organization; – text and data mining for the purpose of creating a saleable product or product which benefits from promotional or advertising revenue; – use of the content by a commercial entity or individual for the purposes of remuneration, directly or indirectly through sale, licensing, promotion or advertising; – linking to the content (in an email, webpage, portable electronic device or otherwise) for the specific purpose of marketing or advertising a person, product, course, service or organization for commercial benefit. For further details and permission requests, please contact.
items: FINANCIAL COMPETITION OF COUNTRIES AND TRANSFORMATION OF TAX STRATEGIES IN CONDITIONS OF GLOBAL UNCERTAINTY AND HYBRID CHALLENGES
items: FINANCIAL INSTRUMENTS FOR SUPPORTING ENTREPRENEURSHIP IN THE AQUACULTURE SECTOR: INTERNATIONAL EXPERIENCE AND UKRAINIAN REALITIES
items: THE IMPACT OF MILITARY AND ECONOMIC SHOCKS ON HUMAN RESOURCES IN THE MANAGEMENT SYSTEM OF INDUSTRIAL ENTERPRISES
items: DIAGNOSTICS OF THE PROBABILITY OF BANKRUPTCY OF AN AGRICULTURAL SECTOR ENTERPRISE
items: INSTITUTIONAL AND ECONOMIC ASPECTS OF THE DEVELOPMENT OF THE SUNFLOWER MARKET
items: E-LOGISTICS AS A DRIVER OF ADAPTABILITY AND PERFORMANCE IN SUPPLY CHAINS
items: INCLUSIVE MANAGEMENT: GENESIS OF EMERGENCE, TOOLS OF IMPLEMENTATION AND SOCIO-ECONOMIC EFFICIENCY
items: INVESTMENT ATTRACTIVENESS OF THE ECONOMY IN THE CONTEXT OF ECONOMIC POWER INSTITUTIONS TRANSFORMATION
items: INNOVATIVE APPROACHES TO PRICING AND ASSORTMENT MANAGEMENT BASED ON ARTIFICIAL INTELLIGENCE
items: THE PROBLEM OF ACCESSIBILITY OF PSYCHOTEMPORAL MARKETING RESEARCH IN SMALL BUSINESS
items: DEVELOPMENT OF THE CONCEPT OF RELATIONSHIP MARKETING
items: DEVELOPMENT OF THE AGRICULTURAL SECTOR OF THE ECONOMY OF UKRAINE IN THE CONDITIONS OF EUROPEAN INTEGRATION
items: TRANSFORMATION OF THE EMPLOYMENT STRUCTURE IN COUNTRIES OF THE WORLD UNDER THE INFLUENCE OF DIGITIZATION AND HIGH-TECHNOLOGICAL DEVELOPMENT
items: SOCIAL PROJECTS AS A TOOL OF INNOVATIVE SOCIAL POLICY: INTERNATIONAL EXPERIENCE AND NATIONAL CONTEXT
items: MONETARY POLICY AS A TOOL FOR ENSURING THE FINANCIAL STABILITY OF THE BANKING SYSTEM AND ECONOMIC SECURITY OF UKRAINE
items: EUROPEAN INTEGRATION IN THE CONTEXT OF REGIONAL SECURITY CHALLENGES
items: RARE EARTH METALS IN SOLAR AND WIND ENERGY SYSTEMS
items: ECONOMIC EFFICIENCY OF MAIZE GROWING TECHNOLOGIES IN THE CONDITIONS OF THE WESTERN FOREST STEPPE OF UKRAINE
items: AUDIT OF FOREIGN ECONOMIC ACTIVITIES IN THE SUSTAINABLE DEVELOPMENT MANAGEMENT SYSTEM OF AN ENTERPRISE
items: INNOVATIVE DEVELOPMENT OF INDUSTRIAL ENTERPRISES IN THE CURRENT ENVIRONMENT
items: FEATURES OF THE DEVELOPMENT OF UKRAINIAN TOURISM INDUSTRY ENTERPRISES IN THE CONDITIONS OF CRISIS AND WAR
items: MODERNIZATION OF THE HOTEL AND RESTAURANT SECTOR OF UKRAINIAN RESORTS
items: AI AS A TOOL FOR AN ADAPTIVE STRATEGY FOR ENTERPRISE DEVELOPMENT IN THE CONDITIONS OF DIGITALIZATION
items: DEVELOPMENT OF THE AGRICULTURAL ENTREPRENEURSHIP ECOSYSTEM IN THE CONDITIONS OF WAR AND EUROPEAN INTEGRATION
items: THE ROLE OF ECOLOGICAL INNOVATIONS IN THE TRANSFORMATION OF TOURISM ENTERPRISES
items: GENDER QUOTAS IN THE LEADERSHIP OF INTERNATIONAL COMPANIES: GLOBAL EXPERIENCE AND CHALLENGES
items: INCREASING THE LEVEL OF WELFARE OF FAMILIES AS A FACTOR CONTRIBUTING TO THE ECONOMIC DEVELOPMENT OF UKRAINE
items: MANIFESTATIONS OF INEQUALITY IN THE ACADEMIC ENVIRONMENT AND ON THE LABOUR MARKET AND COMMUNICATIVE TECHNOLOGIES FOR OVERCOMING IT
items: MODEL FOR ASSESSING AND FORECASTING THE FINANCIAL STABILITY OF THE BANKING SYSTEM OF UKRAINE
items: INVESTMENT POTENTIAL OF UKRAINE AFTER THE WAR IN THE CONTEXT OF EUROPEAN INTEGRATION

FINANCIAL COMPETITION OF COUNTRIES AND TRANSFORMATION OF TAX STRATEGIES IN CONDITIONS OF GLOBAL UNCERTAINTY AND HYBRID CHALLENGES
type: item
description: Bukovskyi M.M., Mykhaylyak Y.Z. FINANCIAL COMPETITION OF COUNTRIES AND TRANSFORMATION OF TAX STRATEGIES IN CONDITIONS OF GLOBAL UNCERTAINTY AND HYBRID CHALLENGES Purpose. The aim of the article is to substantiate the transformation of tax strategies aimed at maintaining economic activity and financial competitiveness of countries in a global environment characterized by a high level of uncertainty and the presence of hybrid challenges. Methodology of research. The methodological basis of the study is created by a set of general scientific and special approaches that allowed for a systematic study of financial and tax competition in the context of global uncertainty and hybrid challenges. The following methods are used in the work: theoretical generalization – to substantiate the content of the concepts of “financial competition” and “tax strategy”; systemic approach – to determine the relationship between global challenges, economic security and tax strategies of the state; statistical, analysis and synthesis – to assess the main changes in tax systems; comparative analysis – to compare tax models of different countries; abstract and logical method – to generalize the directions of transformation of tax strategies in the context of global uncertainty, and to formulate conclusions. Findings. It is substantiated that the global polycrisis caused by energy, financial, technological and security shocks have strengthened the role of fiscal policy in ensuring the stability of states. It is established that financial competition is multi-level in nature; therefore, it often intersects with tax competition in practice, because under the influence of hybrid challenges, countries can be attractive for investment through improving tax systems, introducing incentives, increasing transparency and harmonizing fiscal norms. The state of global economic uncertainty and its impact on financial competition are assessed. Trends in corporate taxation in the world that contribute to the…
subject: Статті
  topic: section
subject: financial competition
  topic: keywords
subject: tax competition
  topic: keywords
subject: tax strategy
  topic: keywords
subject: global uncertainty
  topic: keywords
subject: hybrid challenges and threats
  topic: keywords
subject: fiscal policy
  topic: keywords
subject: financial system
  topic: keywords
subject: economic security
  topic: keywords
subject: BEPS
  topic: keywords
subject: digitalization
  topic: keywords
subject: investments
  topic: keywords
subject: competitiveness of countries
  topic: keywords
creator: Mykola Bukovskyi
creator: Yurii Mykhaylyak
rights: Copyright (c) 2025
date: 2025-09-30
publication date: 2025-09-30
starting page: 122
ending page: 131
doi: 10.37332/

FINANCIAL INSTRUMENTS FOR SUPPORTING ENTREPRENEURSHIP IN THE AQUACULTURE SECTOR: INTERNATIONAL EXPERIENCE AND UKRAINIAN REALITIES
type: item
description: Prysiazhniuk N.M., Horchanok A.V., Hubanova N.L., Yakovyshyn Ya.V. FINANCIAL INSTRUMENTS FOR SUPPORTING ENTREPRENEURSHIP IN THE AQUACULTURE SECTOR: INTERNATIONAL EXPERIENCE AND UKRAINIAN REALITIES Purpose. The aim of the article is to substantiate the theoretical foundations and generalize international experience in the application of financial instruments to support entrepreneurship in aquaculture, as well as to develop practical recommendations for adapting these mechanisms to Ukrainian realities, taking into account modern social and economic challenges and the needs of the post-war restoration of the agricultural sector. Methodology of research. A set of research methods that provide a comprehensive analysis of financial instruments for supporting aquaculture is used in the article. The method of a systems approach is used to reveal the relationship between state policy, international programs and entrepreneurial initiatives. Comparative analysis allowed us to explore the differences in financing aqua-entrepreneurship between Ukraine and leading countries of the world. Based on the statistical method, the volume of financial support and its effectiveness in dynamics are analysed. The generalization method is also applied, which made it possible to formulate practical recommendations for improving the Ukrainian aquaculture support system. Findings. The results of the study showed that international experience confirms the key role of state financial support in the development of competitive aquaculture. It was found that direct financing, lending and grant programs create a multiplier effect, stimulating the attraction of private investment. In the EU, Canada and Asia, aquaculture has been transformed into a strategic sector of the economy due to active state participation. At the same time, in Ukraine financial instruments remain limited and require institutional improvement and integration of international practices. Thus, it was established that increasing th…
subject: Статті
  topic: section
subject: aquaculture
  topic: keywords
subject: financial instruments
  topic: keywords
subject: entrepreneurship
  topic: keywords
subject: state support
  topic: keywords
subject: investments
  topic: keywords
subject: international experience
  topic: keywords
subject: food security
  topic: keywords
subject: lending
  topic: keywords
subject: grant programs
  topic: keywords
creator: Nataliia Prysiazhniuk
creator: Anna Horchanok
creator: Nadiia Hubanova
creator: Yaroslav Yakovyshyn
rights: Copyright (c) 2025
date: 2025-09-30
publication date: 2025-09-30
starting page: 114
ending page: 121
doi: 10.37332/

THE IMPACT OF MILITARY AND ECONOMIC SHOCKS ON HUMAN RESOURCES IN THE MANAGEMENT SYSTEM OF INDUSTRIAL ENTERPRISES
type: item
description: Huk V.V. THE IMPACT OF MILITARY AND ECONOMIC SHOCKS ON HUMAN RESOURCES IN THE MANAGEMENT SYSTEM OF INDUSTRIAL ENTERPRISES Purpose. The aim of the article is to diagnose the impact of military and economic shocks on the human resources of industrial enterprises in Ukraine and to develop management recommendations to increase their resilience. Methodology of research. The methodological basis is a systematic and comparative approach to the analysis of the labour market and HR practices in industry. The analysis of statistical data from international organizations and national institutions (OECD, KSE, Bank of Israel, DTDA, US–Ukraine Business Council, Frontliner) was used, the results of modern scientific works on personnel management in crisis and war conditions were summarized, and the Ukrainian experience was compared with the practices of other countries experiencing armed conflicts or deep economic shocks. Findings. It is shown that the combination of military and economic shocks creates double pressure on labour supply and demand: mass mobilization, external and internal migration, and the destruction of the industrial base lead to an acute shortage of personnel, a change in the gender and professional structure of employment, and an increase in labour costs, while a decline in demand, financial difficulties, and the destruction of logistics limit the possibilities for job creation. Based on Ukrainian data, the scale of personal losses and structural shifts in the labour market are characterized, in particular, the redistribution of vacancies between sectors and the increase in demand for blue-collar professions, defence specialists, and mental health specialists. A comparison with the experience of Israel and the lessons of the COVID-19 pandemic allowed us to show common features (labour shortage, reassessment of the importance of flexible forms of employment, digitalization of HR processes) and differences in the dynamics of unemployment and wages. The tools fo…
subject: Статті
  topic: section
subject: labour market
  topic: keywords
subject: personnel shortage
  topic: keywords
subject: digitalization of personnel management
  topic: keywords
subject: mobilization
  topic: keywords
subject: external and internal migration
  topic: keywords
subject: structural shifts in the labour market
  topic: keywords
subject: redistribution of vacancies
  topic: keywords
creator: Volodymyr Huk
rights: Copyright (c) 2025
date: 2025-09-30
publication date: 2025-09-30
starting page: 100
ending page: 106
doi: 10.37332/

DIAGNOSTICS OF THE PROBABILITY OF BANKRUPTCY OF AN AGRICULTURAL SECTOR ENTERPRISE
type: item
description: Fedoryshyna L.M., Artemchuk D.V. DIAGNOSTICS OF THE PROBABILITY OF BANKRUPTCY OF AN AGRICULTURAL SECTOR ENTERPRISE Purpose. The aim of the article is to analysis of the operating environment of agricultural enterprises and determination of the probability of bankruptcy of LLC AE “AHROS-VISTA” with a comparison of the results obtained using different models. Methodology of research. The following general and special research methods were used to achieve the set goal, in particular: analysis, monographic, abstract and logical, systematization ‒ to study the problems of agricultural enterprises and their characteristics, and to evaluate the performance indicators of enterprises; Lees and Taffler models ‒ to determine the probability of bankruptcy of LLC AE “AHROS-VISTA” in 2022‒2023; tabular ‒ for a visual presentation of the initial data and calculations performed. Findings. Key problems of the functioning of agricultural enterprises were identified, including external risks associated with military operations; volatility of world and domestic markets; financial and credit constraints; technological and innovation challenges; personnel problems; climate and natural risks; uneven regional development; regulatory and institutional risks. The performance indicators of enterprises under СTЕA A01 (Classification of types of economic activity A01) Crop and animal production, hunting and related service activities for 2020-2024 were analysed. The probability of bankruptcy of LLC AE “AHROS-VISTA” was diagnosed using the Lis and Taffler models based on data from 2022‒2023 and it was found that it is not threatened with bankruptcy, since the calculated values significantly exceed the limit values. Originality. The study of the operating environment of agricultural enterprises with the identification of key challenges, as well as determination of the probability of bankruptcy of an agricultural enterprise, has received further development. Practical value. The results of the stu…
subject: Статті
  topic: section
subject: agricultural sector
  topic: keywords
subject: enterprise
  topic: keywords
subject: bankruptcy
  topic: keywords
subject: Lis model
  topic: keywords
subject: diagnostics
  topic: keywords
subject: Taffler model
  topic: keywords
subject: risk
  topic: keywords
subject: probability of bankruptcy
  topic: keywords
creator: Larysa Fedoryshyna
creator: Daryna Artemchuk
rights: Copyright (c) 2025
date: 2025-09-30
publication date: 2025-09-30
starting page: 93
ending page: 99
doi: 10.37332/

INSTITUTIONAL AND ECONOMIC ASPECTS OF THE DEVELOPMENT OF THE SUNFLOWER MARKET
type: item
description: Datsenko I.V. INSTITUTIONAL AND ECONOMIC ASPECTS OF THE DEVELOPMENT OF THE SUNFLOWER MARKET Purpose. The aim of the article is a comprehensive analysis of the institutional and economic aspects of the development of the sunflower market in Ukraine, as well as determining the prospects and directions of its sustainable transformation in the context of global instability and military challenges. Methodology of research. The research methodology is based on a combination of theoretical and applied approaches, which provided a comprehensive analysis of the institutional and economic aspects of the development of the sunflower market. The dialectical method and system analysis were used to identify the relationship between economic and institutional factors, which allowed us to consider the market as a holistic system with a multi-level structure and interaction of the main actors. Economic and statistical methods were used to assess the dynamics of production, exports, price fluctuations and the level of market concentration, which made it possible to trace the key trends in its development. A comparative analysis of international experience was also used, which made it possible to identify ways to adapt leading world practices to Ukrainian conditions. Findings. The results of the study showed that the Ukrainian sunflower market has strategic potential, but its development is limited by institutional and economic factors. Dependence on external markets, high concentration of exports, price instability and imperfect state regulation were identified. The institutional environment is formed under the influence of formal mechanisms (legislation, state policy) and informal factors (market practices, partnerships). The role of state regulatory mechanisms in ensuring market stability in the face of military challenges and global instability was clarified. Export diversification, development of storage and processing infrastructure, and strengthening of institutional support ar…
subject: Статті
  topic: section
subject: sunflower market
  topic: keywords
subject: institutional and economic aspects
  topic: keywords
subject: institutional environment
  topic: keywords
subject: state regulation
  topic: keywords
subject: export
  topic: keywords
subject: food security
  topic: keywords
subject: agricultural sector
  topic: keywords
subject: competitiveness
  topic: keywords
subject: international experience
  topic: keywords
subject: economic development
  topic: keywords
creator: Ihor Datsenko
rights: Copyright (c) 2025
date: 2025-09-30
publication date: 2025-09-30
starting page: 86
ending page: 92
doi: 10.37332/

E-LOGISTICS AS A DRIVER OF ADAPTABILITY AND PERFORMANCE IN SUPPLY CHAINS
type: item
description: Semaniuk V.Z., Papinko A.I., Vitruk M.O., Drozhak V.O. E-LOGISTICS AS A DRIVER OF ADAPTABILITY AND PERFORMANCE IN SUPPLY CHAINS Purpose. The aim of the article is to substantiate the theoretical foundations and systematize the mechanisms by which e-logistics, as a component of the digital transformation of business processes, ensures the flexibility, efficiency, and sustainability of supply chains in the conditions of the global electronic economy. Methodology of research. Systemic and process approaches were used to analyse the structure of e-logistics as an integrated digital ecosystem. The study used a set of theoretical and analytical methods that ensured a systemic understanding of e-logistics transformations and the formation of an integrated concept of digital supply chain architecture. A systematic approach was used to analyse e-logistics as a coordinated ecosystem of digital processes. Structural and logical analysis was used to build a model of “four dimensions of process implementation” and systematize the elements of digital logistics. Comparative analysis made it possible to compare traditional logistics systems with new-generation digital ecosystems. A descriptive-analytical method was used to characterize digital platforms and electronic document management, which made it possible to generalize modern e-logistics practices. To identify the interrelationships between the elements of digital logistics, a model of “four dimensions of process implementation” was developed, which allows for a comprehensive assessment of the information, communication, transactional, and supply aspects of supply chain functioning. Findings. The research demonstrates that digital transformation fundamentally changes the conceptual nature of logistics — from a linear to a network-based model grounded in the interaction of autonomous digital components. The synergy between electronic document management and automated communication improves decision-making speed, reduces transa…
subject: Статті
  topic: section
subject: e-logistics
  topic: keywords
subject: logistics costs
  topic: keywords
subject: digital transformation
  topic: keywords
subject: supply chains
  topic: keywords
subject: flexibility
  topic: keywords
subject: autonomous documents
  topic: keywords
subject: blockchain
  topic: keywords
subject: smart contracts
  topic: keywords
subject: strategic networks
  topic: keywords
creator: Vita Semaniuk
creator: Andrii Papinko
creator: Maksym Vitruk
creator: Vladyslav Drozhak
rights: Copyright (c) 2025
date: 2025-09-30
publication date: 2025-09-30
starting page: 78
ending page: 85
doi: 10.37332/

INCLUSIVE MANAGEMENT: GENESIS OF EMERGENCE, TOOLS OF IMPLEMENTATION AND SOCIO-ECONOMIC EFFICIENCY
type: item
description: Zhukovska A.Yu., Panasyuk V.M. INCLUSIVE MANAGEMENT: GENESIS OF EMERGENCE, TOOLS OF IMPLEMENTATION AND SOCIO-ECONOMIC EFFICIENCY Purpose. The aim of the article is to study the genesis of the concept of inclusive management, identify and systematize the mechanisms and tools for its implementation, and outline the directions for its effective application in modern organizations. Methodology of research. A historical-evolutionary approach was used to reconstruct the formation of the concept of inclusive management, structural-functional and comparative analysis (to identify the role and significance of inclusive-management mechanisms within organizational management systems), methods of classification and systematization (to compile the set of mechanisms and their corresponding toolkits) and analytical generalization (to develop phased recommendations). Findings. Based on the research results, the genesis of the concept of inclusive management was systematized; the theoretical and methodological prerequisites that determined its emergence and development, as well as the approaches to its further evolution, were outlined. The key mechanisms of inclusive management were identified: cross-cultural management, age management, gender-responsive management, talent management, case management, intersectional management, and universal design. Additionally, the system-forming role of universal design and the integrative function of intersectional management were substantiated. For each mechanism, its functional role within the inclusive management system and the tools for practical implementation were defined. On this basis, step-by-step recommendations for introducing inclusive management into the practice of modern organizations were formulated. Originality. For the first time, a model of the genesis and further development of the concept of inclusive management was developed, and a comprehensive classification of inclusive management mechanisms with defined functional roles…
subject: Статті
  topic: section
subject: inclusive management
  topic: keywords
subject: mechanisms of inclusive management
  topic: keywords
subject: universal design
  topic: keywords
subject: intersectional management
  topic: keywords
subject: gender-responsive management
  topic: keywords
subject: talent management
  topic: keywords
subject: cross-cultural management
  topic: keywords
subject: case management
  topic: keywords
subject: socio-economic efficiency
  topic: keywords
subject: age management
  topic: keywords
creator: Alina Zhukovska
creator: Valentyna Panasyuk
rights: Copyright (c) 2025
date: 2025-09-30
publication date: 2025-09-30
starting page: 64
ending page: 77
doi: 10.37332/

INVESTMENT ATTRACTIVENESS OF THE ECONOMY IN THE CONTEXT OF ECONOMIC POWER INSTITUTIONS TRANSFORMATION
type: item
description: Pylypenko H.M. INVESTMENT ATTRACTIVENESS OF THE ECONOMY IN THE CONTEXT OF ECONOMIC POWER INSTITUTIONS TRANSFORMATION Purpose. The aim of the article is to improve the categorical apparatus of the investment sphere by distinguishing concepts that reflect the process of making investment decisions and clarifying the role of economic power in ensuring the investment attractiveness of the country. Methodology of research. The study is based on the use of the method of scientific abstraction, combining of which with a systemic approach allowed us to distinguish the concepts of «investment attractiveness», «investment potential», «investment climate» and «economic power». By applying the structural-functional method, the elements of economic power were identified and their connection with the concept of “state power” was demonstrated. The empirical basis of the study was UNCTAD reports on world investment. Findigs. The analysis of theoretical and methodological approaches used in domestic economic science in the study of factors affecting the formation of investment attractiveness of the national economy was carried out. It was found out that in economic discourse, such concepts as “investment attractiveness”, “investment potential”, “investment climate”, “economic power” coexist and are often used as synonyms. On the basis of the application of the subject-object approach to the study of economic phenomena and processes, a distinction was made between similar, although different in content, concepts that form the categorical apparatus of investment theory. The key factor of influence on the conditions of investment activity in a certain territory, and, accordingly, on the possibility of attracting foreign investments, is found to be the economic power. The latter is considered as the power of the state, which is manifested in the ability of the government to create laws and ensure their implementation, to conduct an effective tax policy, to establish the limits of freedo…
subject: Статті
  topic: section
subject: investment attractiveness
  topic: keywords
subject: investment climate
  topic: keywords
subject: international capital flows
  topic: keywords
subject: foreign investments
  topic: keywords
subject: GDP
  topic: keywords
subject: sustainable development
  topic: keywords
subject: institutions of economic power
  topic: keywords
subject: new configuration of economic power
  topic: keywords
creator: Hanna Pylypenko
rights: Copyright (c) 2025
date: 2025-09-30
publication date: 2025-09-30
starting page: 55
ending page: 63
doi: 10.37332/

INNOVATIVE APPROACHES TO PRICING AND ASSORTMENT MANAGEMENT BASED ON ARTIFICIAL INTELLIGENCE
type: item
description: Okrepkyi R.B., Dudar V.T. INNOVATIVE APPROACHES TO PRICING AND ASSORTMENT MANAGEMENT BASED ON ARTIFICIAL INTELLIGENCE Purpose. The aim of the article is to study the impact of marketing pricing policy on product assortment management in the context of digitalization and to substantiate the feasibility of introducing artificial intelligence (AI) into pricing processes to improve business performance. Methodology of research. The article applies a systematic analysis of scientific sources and practical case studies of AI implementation in pricing. Theoretical generalization methods are used to develop a conceptual model for integrating AI into marketing pricing policy; the comparative method is applied to contrast traditional and AI-oriented approaches; statistical and analytical methods are employed to interpret quantitative data on the effectiveness of AI pricing. Findings. It has been established that traditional pricing methods (cost-based, competition-based, value-based) have limited adaptability to rapid changes in market conditions, reducing their effectiveness. The concept of AI pricing is proposed, which takes into account consumer behavioral data, demand dynamics, competitive actions, and seasonal factors in real time. The main functions of pricing policy and the role of Big Data in personalizing pricing decisions are identified. Originality. An integrated model of marketing pricing policy using AI tools has been developed, which ensures the synchronization of assortment management, dynamic pricing, and consumer behavioral analytics. This model allows you to simultaneously optimize your product portfolio and adjust pricing strategies in real time based on streaming data, predictive analytics, and target segment clustering. The integration of machine learning algorithms ensures deep individualization of commercial offers at the level of individual consumers, increasing the accuracy of pricing decisions, demand elasticity, and the overall profitability of the …
subject: Статті
  topic: section
subject: marketing pricing policy
  topic: keywords
subject: product policy
  topic: keywords
subject: artificial intelligence
  topic: keywords
subject: Big Data
  topic: keywords
subject: dynamic pricing
  topic: keywords
subject: assortment management
  topic: keywords
subject: product life cycle
  topic: keywords
subject: price personalization
  topic: keywords
creator: Rostyslav Okrepkyi
creator: Volodymyr Dudar
rights: Copyright (c) 2025
date: 2025-09-30
publication date: 2025-09-30
starting page: 49
ending page: 54
doi: 10.37332/

THE PROBLEM OF ACCESSIBILITY OF PSYCHOTEMPORAL MARKETING RESEARCH IN SMALL BUSINESS
type: item
description: Mykhailov A.R. THE PROBLEM OF ACCESSIBILITY OF PSYCHOTEMPORAL MARKETING RESEARCH IN SMALL BUSINESS Purpose. The aim of the article is scientific substantiation and finding practical solutions for improving the accessibility of psychotemporal marketing research in small businesses in Ukraine, as well as to identifying effective tools for their application in the digital economy. Methodology of research. The following methods were used in the work, namely, methods of analysis and synthesis of modern scientific sources, comparative analysis of marketing research tools, expert assessment methods, as well as empirical approaches – online surveys, digital analytics analysis, and modelling using the SPIN interviewing scheme. The use of applied methods made it possible to obtain practical data on the possibilities of implementing psychotemporal approaches in small enterprises. Findings. It has been proven that psychotemporal marketing, based on taking into account the psychological and temporal characteristics of consumer behaviour, contributes to improving the effectiveness of small business communications. The main barriers to its implementation have been identified: the high cost of classical neuromarketing research, the lack of specialized knowledge, and the limited resources of entrepreneurs. At the same time, it has been established that there are a number of low-budget tools (digital analytics, A/B testing, UX analytics, online surveys, cooperation with universities) that can replace or imitate full-fledged laboratory methods. Practical results of testing on the example of the small enterprise Step-Psy showed an improvement in customer retention rates, an increase in session duration, and a decrease in the bounce rate. Originality. The article systematizes modern psychotemporal tools available to small businesses for the first time and demonstrates their integration into the digital environment of entrepreneurship. A concept of democratization of marketing research i…
subject: Статті
  topic: section
subject: psychotemporal marketing
  topic: keywords
subject: small business
  topic: keywords
subject: digital tools
  topic: keywords
subject: neuromarketing
  topic: keywords
subject: behavioural analysis
  topic: keywords
subject: customer focus
  topic: keywords
creator: Artem Mykhailov
rights: Copyright (c) 2025
date: 2025-09-30
publication date: 2025-09-30
starting page: 40
ending page: 48
doi: 10.37332/

DEVELOPMENT OF THE CONCEPT OF RELATIONSHIP MARKETING
type: item
description: Lytiuk D.S. DEVELOPMENT OF THE CONCEPT OF RELATIONSHIP MARKETING Purpose. The aim of the study is to analyse the evolution of the concept of relationship marketing, identify its key characteristics, principles, and significance for modern enterprises, and substantiate the role of customer relationship management (CRM) as a strategic tool for enhancing the competitiveness of enterprises. Methodology of research. A comprehensive approach was used to achieve the stated purpose: literature analysis – to trace the prerequisites for the emergence, main development stages, and conceptualization of relationship marketing; comparative analysis – to distinguish between the concepts of “relationship marketing,” “partnership marketing,” and “loyalty marketing,” and to define key characteristics and principles of relationship marketing in comparison with transactional marketing; system analysis of CRM and Relationship Marketing Tools – to determine their impact on customer loyalty, profitability, and competitive advantage. This methodology allows the alignment of theoretical concepts with practical results of implementing relationship marketing in contemporary business conditions, particularly in Ukraine. Findings. The study establishes that relationship marketing functions as a strategic management philosophy that ensures the transition from short-term transactions to long-term mutually beneficial relationships with all key stakeholders. The main characteristics of this approach are identified, including long-term orientation, mutual benefit, trust, cooperation and consumer orientation. The role of CRM systems and the concept of customer lifecycle value (CLV) in increasing the efficiency of business processes, personalizing offers, and building customer loyalty are analysed. It is substantiated that the use of affiliate marketing enables companies to optimize interactions with suppliers and distributors, reduce risks, increase profitability, and create long-term competitive adv…
subject: Статті
  topic: section
subject: relationship marketing
  topic: keywords
subject: transactional marketing
  topic: keywords
subject: customer relationship management
  topic: keywords
subject: loyalty
  topic: keywords
subject: partnership
  topic: keywords
subject: evolution of marketing
  topic: keywords
creator: Denys Lytiuk
rights: Copyright (c) 2025
date: 2025-09-30
publication date: 2025-09-30
starting page: 33
ending page: 39
doi: 10.37332/

DEVELOPMENT OF THE AGRICULTURAL SECTOR OF THE ECONOMY OF UKRAINE IN THE CONDITIONS OF EUROPEAN INTEGRATION
type: item
description: Voloshchuk K.B., Voloshchuk V.R., Ilash O.M. DEVELOPMENT OF THE AGRICULTURAL SECTOR OF THE ECONOMY OF UKRAINE IN THE CONDITIONS OF EUROPEAN INTEGRATION Purpose. The aim of the article is to identify the main trends, consequences and deepen scientific approaches to substantiating scenarios for the development of the agricultural sector of Ukraine, while simultaneously identifying new opportunities for exporting products that are opening up in the context of European integration. Methodology of research. The following methods were used in the research process: analysis and synthesis – when studying the complex multi-component process of development of the agricultural sector of Ukraine, which requires harmonization of legal, economic and technical components in the context of European integration; dialectical and monographic – when studying the experience of the EU and Ukraine; using SWOT analysis, an interpretation of strengths and weaknesses, opportunities and threats was carried out; the Monte Carlo method was used to interpret the probability distribution of possible development scenarios; abstract and logical – when forming conclusions and proposals. Findings. Three possible scenarios for the development of the agricultural sector of the Ukrainian economy in the context of European integration have been identified: optimistic – expanding access to the EU and world markets, increasing investments in the processing industry and AgTech, improving logistics infrastructure with minor climate changes; basic – under conditions of preserving existing trade preferences, partial diversification of export destinations, and moderate investment injections; pessimistic – in the case of strict trade restrictions from the EU, escalation of hostilities or intensification of negative climatic factors, shortage of mineral fertilizers. Originality. Deepening scientific approaches to identifying trends and predicting possible scenarios for the development of the agricultural sector, …
subject: Статті
  topic: section
subject: sustainable development
  topic: keywords
subject: agricultural sector
  topic: keywords
subject: scenarios
  topic: keywords
subject: diversification
  topic: keywords
subject: export
  topic: keywords
subject: adaptation measures
  topic: keywords
subject: interactive innovations
  topic: keywords
subject: European integration
  topic: keywords
creator: Kateryna Voloshchuk
creator: Vitalii Voloshchuk
creator: Oleksandr Ilash
rights: Copyright (c) 2025
date: 2025-09-30
publication date: 2025-09-30
starting page: 22
ending page: 32
doi: 10.37332/

TRANSFORMATION OF THE EMPLOYMENT STRUCTURE IN COUNTRIES OF THE WORLD UNDER THE INFLUENCE OF DIGITIZATION AND HIGH-TECHNOLOGICAL DEVELOPMENT
type: item
description: Smіesova V.L., Bohdanov O.O. TRANSFORMATION OF THE EMPLOYMENT STRUCTURE IN COUNTRIES OF THE WORLD UNDER THE INFLUENCE OF DIGITIZATION AND HIGH-TECHNOLOGICAL DEVELOPMENT Purpose. The aim of the article is to substantiate the main consequences of the transformation of the employment structure in countries around the world in the context of modern geo-economic and geopolitical shifts, to identify the risks of a decline in employment and the prospects for its increase in the process of digitalization and high-tech development. Methodology of research. Methods of scientific abstraction and systematization were used to analyse the consequences of labour market changes and prospects for increasing employment levels based on digitalization; induction and deduction were used to substantiate the risks of declining employment caused by digital changes at the national level and in the global environment; analysis and synthesis were used to study the impact of contemporary geo-economic and geopolitical challenges on the transformation of the employment structure and the prospects for increasing it through the use of digital technologies; economic and statistical analysis – to substantiating the effects of using digital technologies in the process of production and sales of products to achieve high-tech development and increase labour productivity. Findings. The consequences of the impact of modern geo-economic and geopolitical factors and challenges on the main macroeconomic indicators and employment structure of countries around the world are substantiated. Prospects for increasing the level of employment in the global labour market in the context of digitalization and high-tech development are identified. The current state and trends in the development of the labour market in the global economy are analysed, and the advantages of using digital technologies and artificial intelligence by employees in the process of labour activity are substantiated. A comparison of changes in t…
subject: Статті
  topic: section
subject: employment
  topic: keywords
subject: labour market
  topic: keywords
subject: digitalization
  topic: keywords
subject: high-tech development
  topic: keywords
subject: artificial intelligence
  topic: keywords
subject: business digitalization
  topic: keywords
subject: digital technologies
  topic: keywords
creator: Viktoriia Smіesova
creator: Oleksandr Bohdanov
rights: Copyright (c) 2025
date: 2025-09-30
publication date: 2025-09-30
starting page: 14
ending page: 21
doi: 10.37332/

SOCIAL PROJECTS AS A TOOL OF INNOVATIVE SOCIAL POLICY: INTERNATIONAL EXPERIENCE AND NATIONAL CONTEXT
type: item
description: Shynkaruk L.V., Prushkivska E.V., Bondarenko L.A. SOCIAL PROJECTS AS A TOOL OF INNOVATIVE SOCIAL POLICY: INTERNATIONAL EXPERIENCE AND NATIONAL CONTEXT Purpose. The aim of the article is to determine the role of social projects as a tool for innovative social policy based on an analysis of international experience and to outline the possibilities for their adaptation to the Ukrainian context in the conditions of military and post-war transformations. Methodology of research. The research uses a systematic approach, structural-functional analysis and a comparative method to identify patterns in the development of social projects in different regions of the world (EU, USA, Asia, Latin America). Content analysis of regulatory and legal documents, strategic programmes of international organisations (EU, UNDP, OECD, World Bank) and national acts of Ukraine was used to assess the institutional environment for the implementation of social projects. The empirical basis consisted of statistical reports, analytical reviews and practices of implementing projects in the social sphere, which made it possible to determine their effectiveness and innovative potential. The generalisation of the results makes it possible to outline strategic approaches to the formation of social policy based on social projects and their effective integration into the national system. Findings. It has been established that social projects are a strategic tool for modernising social policy, ensuring the innovative nature of social change, institutional stability and investment in human capital. In EU countries, their implementation is based on a high level of institutionalisation and partnership with communities. In the United States, the emphasis is on the use of entrepreneurial tools, impact financing and systematic evaluation of the effectiveness of social projects. In Asian countries, models based on the integration of digital solutions and community-based approaches that ensure the active particip…
subject: Статті
  topic: section
subject: social projects
  topic: keywords
subject: social policy
  topic: keywords
subject: investment
  topic: keywords
subject: innovation
  topic: keywords
subject: institutional environment
  topic: keywords
subject: international experience
  topic: keywords
subject: countries of the world
  topic: keywords
subject: inclusion
  topic: keywords
subject: employment
  topic: keywords
subject: human capital
  topic: keywords
subject: post-war reconstruction
  topic: keywords
creator: Lidiia Shynkaruk
creator: Emiliia Prushkivska
creator: Liudmyla Bondarenko
rights: Copyright (c) 2025
date: 2025-09-30
publication date: 2025-09-30
starting page: 5
ending page: 13
doi: 10.37332/

MONETARY POLICY AS A TOOL FOR ENSURING THE FINANCIAL STABILITY OF THE BANKING SYSTEM AND ECONOMIC SECURITY OF UKRAINE
type: item
description: Stetsko M.V. MONETARY POLICY AS A TOOL FOR ENSURING THE FINANCIAL STABILITY OF THE BANKING SYSTEM AND ECONOMIC SECURITY OF UKRAINE Purpose. The aim of the article is to determine the role and capabilities of monetary policy as a key instrument for ensuring financial stability and economic security in the context of financial sector digitalization, as well as to develop approaches for adapting monetary mechanisms to the emerging challenges of the digital economy Methodology of research. The study employs methods of analysis and synthesis and a systemic approach to reveal the role of monetary policy in ensuring financial stability. A comparative analysis is used to determine the impact of digital technologies and FinTech innovations on the effectiveness of monetary regulation. A forecasting method is applied to identify prospects for adapting monetary policy to the conditions of digital transformation. Findings. The article analyses the role of monetary policy in ensuring financial stability and economic security in the context of digitalization and assesses the impact of digital technologies, FinTech innovations, and central bank digital currencies (CBDCs) on the effectiveness of monetary regulation. Key digital risks (systemic, operational, regulatory, and cyber risks) are systematized, and the interconnection between transmission mechanisms and macroprudential instruments is revealed. Directions for improving Ukraine’s monetary policy are proposed, including integration with macroprudential supervision, the use of big data and AI, enhancing cybersecurity, and developing financial literacy, as a key condition for strengthening the resilience of the banking system and the country’s economic security. Originality. The study further develops the theoretical approach to the role of monetary policy under digitalization, considering it as a comprehensive mechanism for ensuring financial stability and economic security, taking into account the transformation of transmissio…
subject: Статті
  topic: section
subject: financial stability
  topic: keywords
subject: economic security of the state
  topic: keywords
subject: banking system
  topic: keywords
subject: stability of banking institutions
  topic: keywords
subject: central bank
  topic: keywords
subject: monetary policy
  topic: keywords
subject: lending
  topic: keywords
subject: systemic risks and threats
  topic: keywords
subject: digitalization
  topic: keywords
creator: Mykola Stetsko
rights: Copyright (c) 2025
date: 2025-09-30
publication date: 2025-09-30
starting page: 107
ending page: 113
doi: 10.37332/

EUROPEAN INTEGRATION IN THE CONTEXT OF REGIONAL SECURITY CHALLENGES
type: item
description: Vysotskyi K.R. EUROPEAN INTEGRATION IN THE CONTEXT OF REGIONAL SECURITY CHALLENGES Purpose. The aim of the article is to study the threats and security challenges for the countries of the European Union that have arisen in connection with Russia’s military aggression against Ukraine, and to identify the prospects that European integration opens up for conflict resolution. Methodology of research. General scientific and specific methods of scientific research were used to achieve this set goal, such as problem analysis and synthesis of solutions – to identify individual risks to the EU’s stability and study the measures taken to overcome the dangers; dialectical method of scientific knowledge – to consider the essence of the components of the EU’s economic stability; abstract and logical – to develop measures to ensure Ukraine’s economic stability, taking into account the experience of European countries. The methodological basis of the study is the scientific works of foreign and domestic scientists, legal acts of the EU institutions, statistics and materials of Internet resources on economic resilience, economic resilience, critical infrastructure security, and cybersecurity. Findings The article examines the transformation of approaches to ensuring the security and economic stability of the European Union in the context of full-scale Russian aggression against Ukraine. The historical and modern aspects of European integration as a tool for strengthening regional security are analysed, in particular in the context of the formation of a common EU defence policy. It is established that the European Economic Security Strategy considers a comprehensive approach in the current, geopolitical and technological space, which is constantly changing. This approach includes the identification, assessment and management of risks to the economic security of the EU. The war in Ukraine became a catalyst for the revision of the EU's security priorities, which led to the adoption of…
subject: Статті
  topic: section
subject: European integration
  topic: keywords
subject: regional security
  topic: keywords
subject: energy security
  topic: keywords
subject: cybersecurity
  topic: keywords
subject: economic security
  topic: keywords
subject: EU
  topic: keywords
subject: threats
  topic: keywords
subject: security policy
  topic: keywords
creator: Konstantyn Vysotskyi
rights: Copyright (c) 2025
date: 2025-03-12
publication date: 2025-03-12
starting page: 252
ending page: 259
doi: 10.37332/

RARE EARTH METALS IN SOLAR AND WIND ENERGY SYSTEMS
type: item
description: Novosad I.Yа., Ruska R.V., Plaskon S.A. RARE EARTH METALS IN SOLAR AND WIND ENERGY SYSTEMS Purpose. The aim of the article is to conduct a comprehensive analysis of the supply routes for rare earth elements in solar and wind energy systems and to forecast the development of the market for these elements in the current conditions arising from the war and other factors. Methodology of research. The scientific research methodology was used in the process of writing the article to determine generalised synthetic indicators on strategic ways of development and diversification of rare earth elements supply, as well as statistical and graphical methods to analyse the rare earth elements market and forecast supply and demand using time series. Graphs were used to visualise this data. Findings. It has been established that rare earth elements (neodymium, dysprosium, terbium, silicon, indium, gallium), which are becoming increasingly strategically important in renewable solar and wind energy, are driving global demand while making it difficult to ensure stable supplies. This, in turn, makes it harder to build a more secure and decarbonised energy system. These challenges are extremely complex, especially given the rapidly changing geopolitical context and the unprecedented crises facing the EU. The market analysis proved the concentration of rare earth materials production in China, which necessitates the development of effective mechanisms for diversifying supplies. In view of this, it is important to attract alternative sources, as well as to introduce modern processing technologies to meet the growing demand and develop strategies for sustainable meeting the needs of the green economy. Originality. The concept of a comprehensive analysis of the ways of supply and use of rare earth elements in renewable energy systems, in particular solar and wind, is substantiated, which, unlike existing approaches, allows not only to determine their critical role in ensuring technological…
subject: Статті
  topic: section
subject: rare earth elements
  topic: keywords
subject: critically important material
  topic: keywords
subject: solar energy
  topic: keywords
subject: wind energy
  topic: keywords
subject: statistical method
  topic: keywords
subject: forecasting
  topic: keywords
creator: Ivan Novosad
creator: Ruslana Ruska
creator: Svitlana Plaskon
rights: Copyright (c) 2025
date: 2025-03-12
publication date: 2025-03-12
starting page: 239
ending page: 251
doi: 10.37332/

ECONOMIC EFFICIENCY OF MAIZE GROWING TECHNOLOGIES IN THE CONDITIONS OF THE WESTERN FOREST STEPPE OF UKRAINE
type: item
description: Yashchuk T.S., Solyan M.Ya., Dovhan O.M. ECONOMIC EFFICIENCY OF MAIZE GROWING TECHNOLOGIES IN THE CONDITIONS OF THE WESTERN FOREST STEPPE OF UKRAINE Purpose. The purpose of the work is to conduct an analysis of the economic efficiency of corn cultivation technologies of different intensity in the soil-climatic, economic, business conditions of agricultural enterprises of the Ternopil region in the Western Forest Steppe zone of Ukraine and to forecast the prospects of corn sowing in 2025. Methodology of research. The theoretical basis of the study is the scientific works of domestic and foreign scientists on the technology of corn cultivation. The methodological basis of the study is: general scientific methods (synthesis, analysis, abstraction, comparison, grouping, generalization) – for systematizing the scientific approaches of scientists to the theoretical aspects of the development of the crop production industry, the formation and forecasting of the development of the agricultural market of agricultural products in Ukraine and the world; for forming proposals for optimizing the costs of using elements of corn cultivation technology; graphic – for visualizing the results of the study and their schematic representation; abstract and logical method – for formulating one's own interpretation of the assessment of different in intensity technologies of corn cultivation for grain and the conclusions of the study. To conduct practical experiments and observations, general scientific and special methods were used in accordance with the “Methodological recommendations for conducting field experiments with corn (1980)” and generally accepted methods in crop production; economic analysis was carried out based on the application of the methodology for assessing technology by yield level, production cost per unit of product, profitability per hectare of sown area and efficiency level. Findings. It was established that the economic efficiency of corn cultivation technologies …
subject: Статті
  topic: section
subject: cereal crops
  topic: keywords
subject: hybrid
  topic: keywords
subject: corn
  topic: keywords
subject: productivity
  topic: keywords
subject: quality
  topic: keywords
subject: competitiveness
  topic: keywords
subject: profitability
  topic: keywords
creator: Tetiana Yashchuk
creator: Mykola Solian
creator: Olha Dovhan
rights: Copyright (c) 2025
date: 2025-03-12
publication date: 2025-03-12
starting page: 227
ending page: 238
doi: 10.37332/

AUDIT OF FOREIGN ECONOMIC ACTIVITIES IN THE SUSTAINABLE DEVELOPMENT MANAGEMENT SYSTEM OF AN ENTERPRISE
type: item
description: Kashchena N.B., Yatsiuk О.V., Bogomaz О.P. AUDIT OF FOREIGN ECONOMIC ACTIVITIES IN THE SUSTAINABLE DEVELOPMENT MANAGEMENT SYSTEM OF AN ENTERPRISE Purpose. The aim of the article is to substantiate the theoretical foundations and organizational and methodological aspects of the audit of foreign economic activity (FEA) as a component of the information system for managing sustainable development of an enterprise. Methodology of research. The following methods were used in this article to achieve this goal and fulfil the outlined tasks: analysis and synthesis – to identify the components of the information system for managing the sustainable development of an enterprise and substantiate the theoretical foundations of the FEA audit; systematic approach – to develop organizational and methodological aspects of the FEA audit; generalization – to adapt international audit standards to the specifics of FEA and determine their role in managing sustainable development; integrated approach – to formulate recommendations for integrating audit results into the strategic plan. Findings. The theoretical basis for auditing foreign economic activity, which combines risk-oriented and integrated approaches, integration of ESG criteria and reduction of information asymmetry, is substantiated. The organizational and methodological principles of audit are proposed, covering all modules of the information system for managing the sustainable development of an enterprise, and involving the application of international reporting and auditing standards, the latest digital solutions and analytical platforms. Recommendations for integrating audit results into strategic management through risk management, automation and ESG initiatives, as well as communication with stakeholders through transparent reporting and digital channels are formulated. Originality. An integrated approach to auditing foreign economic activity as a cross-cutting element of the sustainable development management informatio…
subject: Статті
  topic: section
subject: foreign economic activity audit
  topic: keywords
subject: sustainable development
  topic: keywords
subject: information system
  topic: keywords
subject: ESG criteria
  topic: keywords
subject: isk-based approach
  topic: keywords
subject: integrated reporting
  topic: keywords
subject: strategic management
  topic: keywords
subject: stakeholders
  topic: keywords
creator: Nataliia Kashchena
creator: Оleh Yatsiuk
creator: Оleksandr Bogomaz
rights: Copyright (c) 2025
date: 2025-03-12
publication date: 2025-03-12
doi: 10.37332/

INNOVATIVE DEVELOPMENT OF INDUSTRIAL ENTERPRISES IN THE CURRENT ENVIRONMENT
type: item
description: Vavrynets V.Ya. INNOVATIVE DEVELOPMENT OF INDUSTRIAL ENTERPRISES IN THE CURRENT ENVIRONMENT Purpose. The aim of the study is to analyse the theoretical foundations and practical aspects of innovative development of enterprises in the context of modern challenges, with an emphasis on the integration of digitalization and the application of artificial intelligence as key drivers of competitiveness and sustainable development. Methodology of research. The article uses a systematic approach, general and special research methods, in particular: methods of comparative analysis, content analysis of recent publications and research in the field of innovative development of enterprises, in particular the application of artificial intelligence; deduction and induction – to formulate scientific hypotheses, laws and principles; formal-logical – for theoretical generalizations, justification of the research methodology, and formulation of conclusions; monographic – for researching the content of innovative enterprise development; the method of analysis and synthesis, which allowed for the systematization of scientific approaches to innovative enterprise development. Findings. The necessity of intensifying innovative activity of enterprises as the only effective way of economic development in modern conditions is substantiated. The study found that innovation is a key driver of modern enterprise development, contributing to the transformation of technological, organizational, and management processes. It was proved that innovative activity encompasses not only the introduction of new products and technologies, but also profound changes in the structure of thinking, corporate culture, and organizational interaction within the enterprise. An assessment of investments in artificial intelligence was carried out. It was analysed that in the context of rapid changes in the global market, digitalization, and increased competition, the innovative capacity of an enterprise determines its …
subject: Статті
  topic: section
subject: innovation
  topic: keywords
subject: innovative development of the enterprise
  topic: keywords
subject: digitalization
  topic: keywords
subject: business process
  topic: keywords
subject: artificial intelligence
  topic: keywords
creator: Vladyslav Vavrynets
rights: Copyright (c) 2025
date: 2025-03-12
publication date: 2025-03-12
starting page: 206
ending page: 217
doi: 10.37332/

FEATURES OF THE DEVELOPMENT OF UKRAINIAN TOURISM INDUSTRY ENTERPRISES IN THE CONDITIONS OF CRISIS AND WAR
type: item
description: Shadiuk K.M. FEATURES OF THE DEVELOPMENT OF UKRAINIAN TOURISM INDUSTRY ENTERPRISES IN THE CONDITIONS OF CRISIS AND WAR Purpose. The aim of the article is to diagnose the current state of enterprises in the tourism industry in the conditions of crisis and war. Methodology of research. The research was conducted using methods of scientific knowledge, namely: method of structural and logical analysis – when forming the structure and logic of the article; induction and deduction – at the stage of collecting primary data and analyses; monographic – when studying the scientific experience of the development of enterprises in the tourism industry of Ukraine; abstract and logical – when forming theoretical conclusions and proposals on the topic of research; tabular and graphic methods allowed to visually display the current state of the research results. Findings. The results of the study determined the share of the tourism industry in the economy of Ukraine, which made it possible to determine its importance for the national economy of the country. It was found that during 2019-2021 the contribution of tourism to the country's GDP was 3 %. Despite some recovery in 2021, the share of tourism services in GDP decreased to 2.1 % in 2022 and 2.0% in 2023. It is proven that these are the results of the significant impact of war and crisis. The level of tourism activity of the industry enterprises was also analysed through the prism of taxes paid, which made it possible to identify growing activity in the income of tourism enterprises from various types of tourism activities. The main trends in the development of tourism in Ukraine were emphasized (development of new routes and locations, activation of gastronomic tourism, active use of digital technologies in the activities of tourism enterprises), promising areas were identified that can contribute to the further growth of this sector in the face of modern challenges. Originality. The comprehensive analysis of the tourism activ…
subject: Статті
  topic: section
subject: tourism contribution to GDP
  topic: keywords
subject: tourists
  topic: keywords
subject: taxes
  topic: keywords
subject: income
  topic: keywords
subject: activity of tourism enterprises
  topic: keywords
subject: digital technologies
  topic: keywords
creator: Kateryna Shadiuk
rights: Copyright (c) 2025
date: 2025-03-12
publication date: 2025-03-12
starting page: 197
ending page: 205
doi: 10.37332/

MODERNIZATION OF THE HOTEL AND RESTAURANT SECTOR OF UKRAINIAN RESORTS
type: item
description: Kaminskyi B.A. MODERNIZATION OF THE HOTEL AND RESTAURANT SECTOR OF UKRAINIAN RESORTS Purpose. The aim of the article is to identify the main directions, barriers and opportunities for modernization of the hotel and restaurant sector of Ukrainian resorts in conditions of war and transformations, taking into account the interaction of local initiatives, state policy, international assistance and structural shifts in the domestic tourism market. Methodology of research. The methods of comparative spatial analysis, regulatory and legal expertise, and content analysis of State Agency for Tourism Development (SATD) data and specialized media for 2023–2024 were used. The work also applied analytical grouping of resort types (sea, mountain, balneological), which made it possible to compare the impact of war, internal population mobility and deferred demand on their transformation. Particular attention is paid to identifying new hybrid functions of hotel and restaurant facilities and the dynamics of adaptation models in a sectoral context. Findings. It was found that the hotel and restaurant sector of Ukraine during the war underwent not only conservation, but also recomposition: in safer regions, establishments changed their functionality, combining accommodation, rehabilitation, evacuation logistics and domestic tourism services. As a result, the spatial core of tourist activity moved from traditional sea resorts to mountain and balneological locations. The main trends of modernization were identified: increased investment in small facilities such as individual entrepreneurs, increased digitalization of services, and the emergence of public and private models of business support in communities. The main barriers to development were analysed, in particular, the personnel crisis, and the lack of institutional capacity, competition from foreign destinations and the risks of underfinancing reconstruction. Current changes were compared with the potential for post-war growth and…
subject: Статті
  topic: section
subject: domestic tourism
  topic: keywords
subject: foreign tourists
  topic: keywords
subject: war
  topic: keywords
subject: pent-up demand
  topic: keywords
subject: sea resorts
  topic: keywords
subject: health resorts
  topic: keywords
subject: digitalization
  topic: keywords
creator: Bohdan Kaminskyi
rights: Copyright (c) 2025
date: 2025-03-12
publication date: 2025-03-12
starting page: 189
ending page: 196
doi: 10.37332/

AI AS A TOOL FOR AN ADAPTIVE STRATEGY FOR ENTERPRISE DEVELOPMENT IN THE CONDITIONS OF DIGITALIZATION
type: item
description: Chernobay L.I., Hryhorash P.L. AI AS A TOOL FOR AN ADAPTIVE STRATEGY FOR ENTERPRISE DEVELOPMENT IN THE CONDITIONS OF DIGITALIZATION Purpose. The aim of the article is to substantiate the theoretical foundations of using AI as a tool for an adaptive strategy for enterprise development in the context of digitalization, assessment of the pace of its development and scope of application, and development of practical recommendations for improving the areas of its application. Methodology of research. The following methods were used to perform the tasks outlined in the article: synthesis – to establish the theoretical foundations of using AI in enterprise management; analysis – to assess the transformation of business processes through AI; systemic – when identifying the challenges and risks of implementing AI; comprehensive – when developing proposals for a development strategy using AI. Computer and information technologies were used when processing data. Findings. The theoretical foundations of using AI in enterprise management were established; the transformation of business processes through AI in the context of digitalization was assessed; the challenges and risks of implementing AI in enterprises were identified; proposals for an adaptive development strategy using AI were developed. Originality. It was substantiated the directions of using artificial intelligence in the enterprise in the context of digitalization, in particular, it was established that AI is a driver of economic growth, effectively used in data analysis, production automation, finance, logistics, personalization of services and forecasting market trends; it was further developed the assessment of business process transformation in the context of digitalization, in particular, it was confirmed that AI, influencing business, reduces costs, increases profits, increases efficiency, minimizes time and personalizes customer experience; it was improved the adaptive strategy of enterprise development usin…
subject: Статті
  topic: section
subject: GenAI
  topic: keywords
subject: LLM
  topic: keywords
subject: SLM
  topic: keywords
subject: automation
  topic: keywords
subject: enterprise
  topic: keywords
subject: AI
  topic: keywords
subject: development strategy
  topic: keywords
subject: digitalization
  topic: keywords
creator: Liana Chernobay
creator: Petro Hryhorash
rights: Copyright (c) 2025
date: 2025-03-12
publication date: 2025-03-12
starting page: 181
ending page: 188
doi: 10.37332/

DEVELOPMENT OF THE AGRICULTURAL ENTREPRENEURSHIP ECOSYSTEM IN THE CONDITIONS OF WAR AND EUROPEAN INTEGRATION
type: item
description: Voloshchuk K.B., Voloshchuk V.R. DEVELOPMENT OF THE AGRICULTURAL ENTREPRENEURSHIP ECOSYSTEM IN THE CONDITIONS OF WAR AND EUROPEAN INTEGRATION Purpose. The aim of the study is to deepen scientific approaches to building an agrarian entrepreneurship ecosystem aimed at strengthening the potential and ensuring stability in the conditions of a war economy and effective recovery in the context of European integration. Methodology of research. Induction and deduction methods were used in the process of collecting, systematizing and processing information; the analysis and synthesis methods were applied in combining the components of entrepreneurial activity in the conditions of the war period and in the context of European integration; the dialectical method was used in learning and deepening the content and essence of agrarian entrepreneurship ecosystems and their development in the conditions of European integration; the monographic methods – in studying the scientific experience of innovative ecosystems of the EU and Ukraine; the abstract and logical methods – in forming theoretical conclusions and proposals on the topic of the study. Findings. The necessity of leveraging the initiatives of the European Innovation Ecosystems is substantiated in order to expand networks, provide appropriate infrastructure and essential resources, embed research and innovation into the foundations of the Ukrainian economy, support business development and scaling, promote innovation, foster collaboration with innovators, and successfully integrate into global value chains and access new markets. The inclusiveness of the renewed role of research and innovation in the development of the agrarian entrepreneurship ecosystem was established through the active participation of all stakeholders and citizens who will join this process in the conditions of war and post-war economic recovery, increasing efficiency and equality in the process of European integration of Ukraine. Groups of subjects of…
subject: Статті
  topic: section
subject: ecosystem
  topic: keywords
subject: innovation
  topic: keywords
subject: agricultural entrepreneurship
  topic: keywords
subject: networks
  topic: keywords
subject: initiatives
  topic: keywords
subject: proposals
  topic: keywords
subject: partnership
  topic: keywords
subject: platforms
  topic: keywords
subject: development
  topic: keywords
creator: Kateryna Voloshchuk
creator: Vitalii Voloshchuk
rights: Copyright (c) 2025
date: 2025-03-12
publication date: 2025-03-12
starting page: 171
ending page: 180
doi: 10.37332/

THE ROLE OF ECOLOGICAL INNOVATIONS IN THE TRANSFORMATION OF TOURISM ENTERPRISES
type: item
description: Brych V.Ya., Petrukha N.M. THE ROLE OF ECOLOGICAL INNOVATIONS IN THE TRANSFORMATION OF TOURISM ENTERPRISES Purpose. The aim of the article is to single out and systematize existing ecological innovations in the tourism industry. Methodology of research. The study was conducted using the methods of scientific knowledge. The study used the method of statistical data analysis to assess the level of pollution from tourism activities, the method of comparative analysis ‒ to identify the benefits and risks of introducing environmental innovations, and the method of systematisation ‒ to identify the most popular environmental innovations among tourism enterprises. Findings. As part of the study, the author analysed the level of pollution from tourism activities, which confirmed a significant disparity in CO2 emissions between countries with high population mobility and less developed regions. The main benefits of environmental innovations for tourism enterprises, such as cost reduction, increased competitiveness and improved reputation, as well as key risks, such as high initial investment and regulatory restrictions, are identified. The article systematises environmental innovations, among which the most popular are carbon-neutral accommodation, regenerative tourism, blockchain for transparency, artificial intelligence for sustainable tourism, clean transport, virtual and AR technologies, biophilic design, alternative packaging, etc. It is found that the level of implementation of environmental innovations in tourism activities remains insufficient due to economic and organisational barriers. Originality. For the first time, the benefits and risks of introducing environmental innovations in tourism activities for three institutional levels are systematised: tourism enterprises, territorial communities and the state. Practical value. The results of the study can be useful for tourism enterprises, government agencies, local communities and scientists in developing sustainab…
subject: Статті
  topic: section
subject: ecotechnology
  topic: keywords
subject: sustainable tourism
  topic: keywords
subject: pollution
  topic: keywords
subject: virtual and AR technologies
  topic: keywords
subject: clean transport
  topic: keywords
subject: artificial intelligence
  topic: keywords
subject: tourists
  topic: keywords
creator: Vasyl Brych
creator: Nina Petrukha
rights: Copyright (c) 2025
date: 2025-03-12
publication date: 2025-03-12
starting page: 164
ending page: 170
doi: 10.37332/

GENDER QUOTAS IN THE LEADERSHIP OF INTERNATIONAL COMPANIES: GLOBAL EXPERIENCE AND CHALLENGES
type: item
description: Shchutska D.I., Zastavnyi A.R. GENDER QUOTAS IN THE LEADERSHIP OF INTERNATIONAL COMPANIES: GLOBAL EXPERIENCE AND CHALLENGES Purpose. The aim of the article is to determine the peculiarities of implementing gender quotas in international companies, analyse their effectiveness and assess the risks and benefits. The objectives of the article are: to study the main approaches to the implementation of gender quotas in different countries, to conduct a comparative analysis of the effectiveness of quotas in the context of organisational and financial sustainability of companies, and to assess the risks and benefits of quotas in the corporate sector. Methodology or research. The study employs an interdisciplinary approach, utilizing the following methods: comparative analysis – examining different models of gender quota implementation across various countries and their outcomes; statistical analysis – evaluating the representation of women in corporate leadership and the impact of quotas on corporate efficiency; content analysis – reviewing legislative initiatives, academic studies, and reports from international organizations on the effectiveness of gender quotas; case studies – analysing successful and problematic cases of quota implementation in countries such as Norway, France, Germany, and the United States. Findings. It is established that global statistics for 2024 show a significant disproportion in the representation of men and women in leadership positions, with women holding only 31% of such positions. It was found that in profitable industries, in particular in finance and IT, the share of women in leadership positions is significantly lower than the global average. It is proved that the introduction of gender quotas in countries with legal obligations, such as Norway and France, contributes to a significant increase in the representation of women in management to 42% and 45%, respectively. It is analysed that in countries with a voluntary approach to gender quo…
subject: Статті
  topic: section
subject: gender quotas
  topic: keywords
subject: gender quota system
  topic: keywords
subject: corporate governance
  topic: keywords
subject: gender parity
  topic: keywords
subject: company management
  topic: keywords
subject: international experience
  topic: keywords
creator: Dariia Shchutska
creator: Andrii Zastavnyi
rights: Copyright (c) 2025
date: 2025-03-12
publication date: 2025-03-12
starting page: 157
ending page: 163
doi: 10.37332/

INCREASING THE LEVEL OF WELFARE OF FAMILIES AS A FACTOR CONTRIBUTING TO THE ECONOMIC DEVELOPMENT OF UKRAINE
type: item
description: Zayukov I.V., Nikolina I.I. INCREASING THE LEVEL OF WELFARE OF FAMILIES AS A FACTOR CONTRIBUTING TO THE ECONOMIC DEVELOPMENT OF UKRAINE Purpose. The aim of the article is to generalize the results of sociological research on the level of well-being of Ukrainian families and to assess the relationship between self-assessment of the level of well-being of families and self-assessment of the economic situation of Ukraine. Methodology of research. In the process of studying the level of well-being, the method of analysis and synthesis was used; to study the relationship between the self-assessment of the level of well-being of families and the economic situation in the country, correlation-regression analysis was used; to visualize the results of the study, a graphical method was used. Findings. An analysis of the level of average wages in Ukraine for the period 1996−2024 as an important source of family income formation is conducted. The main results of sociological research on the material security of Ukrainian families in modern military conditions of the development of the Ukrainian economy are summarized. The structure of family incomes in Ukraine in modern military conditions is determined. A correlation and regression analysis is conducted to identify the relationship between the self-assessment of the level of family well-being and the economic situation in the country. Recommendations are developed to improve the level of well-being of Ukrainian citizens. Originality. Based on the application of mathematical modeling using correlation-regression analysis, it was found that respondents are more optimistic about the level of family well-being than the level of economic development, which encourages families in modern military conditions to rely more on their own strengths than on the prospects for the development of the domestic economy as a potential factor for increasing their incomes. Practical value. The results obtained potentially substantiate the thesis th…
subject: Статті
  topic: section
subject: income
  topic: keywords
subject: salary
  topic: keywords
subject: financial situation
  topic: keywords
subject: economic development
  topic: keywords
subject: analysis
  topic: keywords
subject: regression
  topic: keywords
creator: Ivan Zayukov
creator: Iryna Nikolina
rights: Copyright (c) 2025
date: 2025-03-12
publication date: 2025-03-12
starting page: 147
ending page: 156
doi: 10.37332/

MANIFESTATIONS OF INEQUALITY IN THE ACADEMIC ENVIRONMENT AND ON THE LABOUR MARKET AND COMMUNICATIVE TECHNOLOGIES FOR OVERCOMING IT
type: item
description: Fedoryshyna L.M., Makartetska V.S., Rohozha A.O., Havrysh A.V. MANIFESTATIONS OF INEQUALITY IN THE ACADEMIC ENVIRONMENT AND ON THE LABOUR MARKET AND COMMUNICATIVE TECHNOLOGIES FOR OVERCOMING IT Purpose. The aim of the article is to investigate the manifestations of inequality in the academic environment and on the labour market, to form the causes of its occurrence and possible ways to overcome it, as well as outlining the role of communication technologies in this process. Methodology of research. The following research methods were used to achieve the set goal, in particular: analysis, monographic, abstract and logical, generalization ‒ to consider the essence of inequality and its types, to formulate the causes of inequality in the academic environment and on the labour market, possible ways to eliminate it; survey using the Google form ‒ to identify the opinions of higher education applicants regarding the manifestations of inequality in the academic environment and employees regarding the manifestations of inequality in the labour market; tabular ‒ to systematize and better visualize the results of the conducted study. Findings. The essence and types of inequality is considered. The causes of inequality in the academic environment and on the labour market is generalized. The reasons for its appearance in the academic environment include unequal access to quality education, financial barriers, stereotypes and prejudices, inequality in academic opportunities, academic nepotism and favouritism, differences in digital competencies, and in the labour market ‒ the educational gap, gender inequality, stigmatization of certain social groups, ageism, unequal access to vacancies, information asymmetry, outsourcing, etc. A survey of education seekers is conducted regarding manifestations of inequality in the academic environment, which made it possible to establish that the seekers we surveyed mostly do not encounter its manifestations in their own educational institution…
subject: Статті
  topic: section
subject: inequality
  topic: keywords
subject: manifestations of inequality
  topic: keywords
subject: ageism
  topic: keywords
subject: gender inequality
  topic: keywords
subject: prejudice
  topic: keywords
subject: stereotypes
  topic: keywords
subject: labour market
  topic: keywords
subject: academic environment
  topic: keywords
subject: overcoming inequality
  topic: keywords
subject: communication technologies
  topic: keywords
subject: digital platforms
  topic: keywords
subject: digital communications
  topic: keywords
creator: Larysa Fedoryshyna
creator: Valentyna Makartetska
creator: Arina Rohozha
creator: Alina Havrysh
rights: Copyright (c) 2025
date: 2025-03-12
publication date: 2025-03-12
starting page: 138
ending page: 146
doi: 10.37332/

MODEL FOR ASSESSING AND FORECASTING THE FINANCIAL STABILITY OF THE BANKING SYSTEM OF UKRAINE
type: item
description: Chaikovskyi Ye.Ya. MODEL FOR ASSESSING AND FORECASTING THE FINANCIAL STABILITY OF THE BANKING SYSTEM OF UKRAINE Purpose. The aim of the article is to develop a model for assessing the financial stability of the banking system based on the integral financial stability index, which will contribute to maintaining the economic security of the state, as well as the application of the scenario forecasting method to take into account various risks and uncertainties affecting the stability of the banking system. Methodology of research. The following methods were used during the study: the indicator normalization method – to bring the indicators to a single scale (0; 1); the expert assessment method – to determine the weighting coefficients; the weighted average index method – to calculate the integrated financial stability index; the comparative analysis method – to determine the optimal ranges for each indicator; the statistical method – to analyse the variability of indicators over the years, identify trends and correlations between different elements of financial stability; the generalization method – to form the main results. Findings. The integrated financial stability index (IFS) is considered as an important tool for assessing and modeling the resilience of the banking system to economic and financial shocks. The methodology for calculating the IFS is presented, which includes five stages: selection of key financial stability indicators, normalization of indicators, determination of weight coefficients, calculation of the integrated indicator, and classification of the level of stability of the banking system. Based on this methodology, the IFS was calculated for the period 2019-2024 and the forecast for 2025-2030 under three scenarios (pessimistic, baseline, and optimistic). The results indicate the effectiveness of using scenario analysis to predict the stability of the banking system, which allows taking into account various risks and economic factors, as well as…
subject: Статті
  topic: section
subject: financial stability index
  topic: keywords
subject: banking system
  topic: keywords
subject: macroprudential indicators
  topic: keywords
subject: capital ratios
  topic: keywords
subject: liquidity
  topic: keywords
subject: credit risk ratios
  topic: keywords
subject: return on assets
  topic: keywords
subject: return on capital
  topic: keywords
subject: normalized values
  topic: keywords
subject: integrated values
  topic: keywords
creator: Yevhen Chaikovskyi
rights: Copyright (c) 2025
date: 2025-03-12
publication date: 2025-03-12
starting page: 128
ending page: 137
doi: 10.37332/

INVESTMENT POTENTIAL OF UKRAINE AFTER THE WAR IN THE CONTEXT OF EUROPEAN INTEGRATION
type: item
description: Myhal O.F., Dudarev O.O., Protsiak A.I, Shevchuk Yu.V. INVESTMENT POTENTIAL OF UKRAINE AFTER THE WAR IN THE CONTEXT OF EUROPEAN INTEGRATION Purpose. The aim of the article is to study the peculiarities of formation of Ukraine's investment attractiveness in the context of post-war recovery, taking into account new security challenges, European integration processes and the role of strategic communications – in particular, advertising campaigns – as a tool to stimulate the inflow of foreign investment into the national economy. Methodology of research. The following research methods were used to accomplish the tasks set out in the article: a systematic and comprehensive approach – to consider the investment attractiveness of Ukraine as a multifactorial phenomenon formed under the influence of economic, security, information and institutional factors; statistical methods – to assess the volume of foreign direct investment, the sectoral and regional structure of investment, as well as the dynamics of development of the domestic advertising market; tabular method – for a structured presentation of the results of a comparative analysis of national and international advertising campaigns; graphical method – for visualizing key trends, in particular in the form of diagrams and charts. Data processing and graphic design were carried out using modern computer and information technologies. Findings. The current state of Ukraine’s investment attractiveness in the context of military challenges and prospects for post-war recovery is analysed. The dynamics of foreign direct investment inflows is assessed, and the industries that demonstrate the greatest resistance to crisis influences and retain high investment potential even in conditions of high risks are identified. It has been found that strategic communications, in particular targeted advertising campaigns, play an increasingly important role in shaping the positive investment image of the state in the international arena. O…
subject: Статті
  topic: section
subject: investment potential
  topic: keywords
subject: investment attractiveness
  topic: keywords
subject: European integration
  topic: keywords
subject: advertising services market
  topic: keywords
subject: Ukraine
  topic: keywords
subject: high value-added goods
  topic: keywords
creator: Oksana Myhal
creator: Oleksandr Dudarev
creator: Andrii Protsiak
creator: Yurii Shevchuk
rights: Copyright (c) 2025
date: 2025-03-12
publication date: 2025-03-12
starting page: 120
ending page: 127
doi: 10.37332/