DOI: 10.37332/2309-1533 EDITOR-IN-CHIEF Yuriy Klapkiv Ph.D., assoc. prof. DEPUTY EDITOR-IN-CHIEF Anton Stelmashchuk Dr.Sc. (Econ.), prof. RESPONSIBLE SECRETARY Petro Putsenteilo Dr.Sc. (Econ.), prof. The topics: international economic relations; economy and innovative development of the national economy; economy and competitiveness of the enterprises; the economic policy of regional development and local government; demography, population employment and social – economic policy; statistics, accounting, analysis and audit; financial–сredit and monetary policy; information technology and economic security. Founder of the journal: HEI «Podillia State University» Ternopil State Agricultural Experimental Station of the Institute of Feeds Research and Agriculture of Podillia of NAAS. ISSN 2309-1533 (Print) ISSN 2310-4864 (Online) The scientific journal INNOVATIVE ECONOMY is indexed by: Google Scholar INDEX COPERNICUS (ICV 2021: 98.37) ERIH PLUS Eurasian Scientific Journal Index (ESJI) ResearchBib Polska Bibliografia Naukowa Crossref Directory of Research Journals Indexing (DRJI) Open-Access Journals National Library of Ukraine Vernadsky Founded in 2006 Language – Ukrainian, Russian, English (Multiple) Periodicity – quarterly
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EUROPEAN INTEGRATION IN THE CONTEXT OF REGIONAL SECURITY CHALLENGES
Vysotskyi K.R. EUROPEAN INTEGRATION IN THE CONTEXT OF REGIONAL SECURITY CHALLENGES Purpose. The aim of the article is to study the threats and security challenges for the countries of the European Union that have arisen in connection with Russia’s military aggression against Ukraine, and to identify the prospects that European integration opens up for conflict resolution. Methodology of research. General scientific and specific methods of scientific research were used to achieve this set goal, such as problem analysis and synthesis of solutions – to identify individual risks to the EU’s stability and study the measures taken to overcome the dangers; dialectical method of scientific knowledge – to consider the essence of the components of the EU’s economic stability; abstract and logical – to develop measures to ensure Ukraine’s economic stability, taking into account the experience of European countries. The methodological basis of the study is the scientific works of foreign and domestic scientists, legal acts of the EU institutions, statistics and materials of Internet resources on economic resilience, economic resilience, critical infrastructure security, and cybersecurity. Findings The article examines the transformation of approaches to ensuring the security and economic stability of the European Union in the context of full-scale Russian aggression against Ukraine. The historical and modern aspects of European integration as a tool for strengthening regional security are analysed, in particular in the context of the formation of a common EU defence policy. It is established that the European Economic Security Strategy considers a comprehensive approach in the current, geopolitical and technological space, which is constantly changing. This approach includes the identification, assessment and management of risks to the economic security of the EU. The war in Ukraine became a catalyst for the revision of the EU's security priorities, which led to the adoption of new strategic documents, in particular the “Strategic Compass” and the European Defence Industrial Strategy (EDIS). Considering the prospects for the integration of Ukraine's economy into the EU and the need to restore the economic complex in wartime, it is advisable to diversify energy sources and supply chains of critical raw materials, and increase energy efficiency. Originality. The scientific novelty of the research results lies in the conceptual substantiation of the role of European integration as a mechanism for resolving security conflicts in the region. The study proves that the EU integration model, in particular the combination of security policy with economic interdependence, is capable of forming a new architecture of peaceful coexistence in the conditions of the modern international system focused on national interests. Practical value. The proposals presented in the paper for strengthening the economic stability of Ukraine, developed on the basis of European experience, can be used in the preparation of legislative and regulatory acts, and included in strategic programs and programs of social and economic development at both the state and regional levels. Key words: European integration, regional security, energy security, cybersecurity, economic security, EU, threats, security policy.
RARE EARTH METALS IN SOLAR AND WIND ENERGY SYSTEMS
Novosad I.Yа., Ruska R.V., Plaskon S.A. RARE EARTH METALS IN SOLAR AND WIND ENERGY SYSTEMS Purpose. The aim of the article is to conduct a comprehensive analysis of the supply routes for rare earth elements in solar and wind energy systems and to forecast the development of the market for these elements in the current conditions arising from the war and other factors. Methodology of research. The scientific research methodology was used in the process of writing the article to determine generalised synthetic indicators on strategic ways of development and diversification of rare earth elements supply, as well as statistical and graphical methods to analyse the rare earth elements market and forecast supply and demand using time series. Graphs were used to visualise this data. Findings. It has been established that rare earth elements (neodymium, dysprosium, terbium, silicon, indium, gallium), which are becoming increasingly strategically important in renewable solar and wind energy, are driving global demand while making it difficult to ensure stable supplies. This, in turn, makes it harder to build a more secure and decarbonised energy system. These challenges are extremely complex, especially given the rapidly changing geopolitical context and the unprecedented crises facing the EU. The market analysis proved the concentration of rare earth materials production in China, which necessitates the development of effective mechanisms for diversifying supplies. In view of this, it is important to attract alternative sources, as well as to introduce modern processing technologies to meet the growing demand and develop strategies for sustainable meeting the needs of the green economy. Originality. The concept of a comprehensive analysis of the ways of supply and use of rare earth elements in renewable energy systems, in particular solar and wind, is substantiated, which, unlike existing approaches, allows not only to determine their critical role in ensuring technological development in the transition to a climate-neutral economy, but also to identify potential threats to the stability of supply and formulate strategies to minimize them. Methodological approaches to forecasting the dynamics of the global rare earth materials market were improved, taking into account the impact of the latest environmental trends and transformations in global energy policy. The scientific understanding of the structural and functional aspects of logistics networks for the supply of rare earth elements was further developed. Practical value. The results of this conducted study are of significant practical importance, as they can be used to substantiate the analysis and forecasting of logistics routes for the supply of rare earth elements, as well as to address issues related to future challenges and increased competition for strategic resources. Key words: rare earth elements, critically important material, solar energy, wind energy, statistical method, forecasting.
ECONOMIC EFFICIENCY OF MAIZE GROWING TECHNOLOGIES IN THE CONDITIONS OF THE WESTERN FOREST STEPPE OF UKRAINE
Yashchuk T.S., Solyan M.Ya., Dovhan O.M. ECONOMIC EFFICIENCY OF MAIZE GROWING TECHNOLOGIES IN THE CONDITIONS OF THE WESTERN FOREST STEPPE OF UKRAINE Purpose. The purpose of the work is to conduct an analysis of the economic efficiency of corn cultivation technologies of different intensity in the soil-climatic, economic, business conditions of agricultural enterprises of the Ternopil region in the Western Forest Steppe zone of Ukraine and to forecast the prospects of corn sowing in 2025. Methodology of research. The theoretical basis of the study is the scientific works of domestic and foreign scientists on the technology of corn cultivation. The methodological basis of the study is: general scientific methods (synthesis, analysis, abstraction, comparison, grouping, generalization) – for systematizing the scientific approaches of scientists to the theoretical aspects of the development of the crop production industry, the formation and forecasting of the development of the agricultural market of agricultural products in Ukraine and the world; for forming proposals for optimizing the costs of using elements of corn cultivation technology; graphic – for visualizing the results of the study and their schematic representation; abstract and logical method – for formulating one's own interpretation of the assessment of different in intensity technologies of corn cultivation for grain and the conclusions of the study. To conduct practical experiments and observations, general scientific and special methods were used in accordance with the “Methodological recommendations for conducting field experiments with corn (1980)” and generally accepted methods in crop production; economic analysis was carried out based on the application of the methodology for assessing technology by yield level, production cost per unit of product, profitability per hectare of sown area and efficiency level. Findings. It was established that the economic efficiency of corn cultivation technologies depends on the level of their intensity and is determined by the culture's response to individual agrotechnical methods and their complex application in a single technological system. It has been confirmed that an important indicator of the effectiveness of applied mineral fertilizers is their payment in grain. The difference between the costs of mineral fertilizers in intensive and extensive technology was 16 %, which ensured a yield increase of 3.4 t/ha. The level of productivity is 9.2-12.6 t/ha at the price of corn grain sale on average 8500 thousand/t, provided a profit from 1 ha, respectively 40400–61933 thousand. UAH/ha for extensive and intensive cultivation technologies. Considering the fact that the profitability of products was 137.12 % for the intensive technology, 106.88 % for the extensive technology, and the profitability of sales was 57.82 and 51.66 %, respectively, both technologies "have the right to life". The choice is made by farms, depending on the opportunities and the general strategy of the enterprise's development. Despite economic and climate risks, corn remains one of the most profitable crops on par with soybeans and sunflowers. As a result of consistently high prices for this crop, Ukrainian farmers can plan to increase the area of corn sown in 2025 and hope for an increase in the profitability and payback of grain production, under the conditions of a rational choice of the company's strategy depending on its material and financial support, optimal selection of adaptive agrotechnical means taking into account the conditions of climate change in the Western Forest-Steppe zone. Originality. On the basis of the economic evaluation, the feasibility of using different technologies for growing corn for grain in terms of intensity has been established to realize the productivity potential of the crop with the maximum use of agro-climatic and production resources in the conditions of the Forest Steppe. Practical value. The use of the obtained results will expand the opportunities for farms to find the optimal production strategy for the intensity of corn cultivation technologies, aimed at increasing the efficiency of grain farming in the Western Forest Steppe zone, taking into account climatic, economic, financial and business factors. Key words: cereal crops, hybrid, corn, productivity, quality, competitiveness, profitability.
AUDIT OF FOREIGN ECONOMIC ACTIVITIES IN THE SUSTAINABLE DEVELOPMENT MANAGEMENT SYSTEM OF AN ENTERPRISE
Kashchena N.B., Yatsiuk О.V., Bogomaz О.P. AUDIT OF FOREIGN ECONOMIC ACTIVITIES IN THE SUSTAINABLE DEVELOPMENT MANAGEMENT SYSTEM OF AN ENTERPRISE Purpose. The aim of the article is to substantiate the theoretical foundations and organizational and methodological aspects of the audit of foreign economic activity (FEA) as a component of the information system for managing sustainable development of an enterprise. Methodology of research. The following methods were used in this article to achieve this goal and fulfil the outlined tasks: analysis and synthesis – to identify the components of the information system for managing the sustainable development of an enterprise and substantiate the theoretical foundations of the FEA audit; systematic approach – to develop organizational and methodological aspects of the FEA audit; generalization – to adapt international audit standards to the specifics of FEA and determine their role in managing sustainable development; integrated approach – to formulate recommendations for integrating audit results into the strategic plan. Findings. The theoretical basis for auditing foreign economic activity, which combines risk-oriented and integrated approaches, integration of ESG criteria and reduction of information asymmetry, is substantiated. The organizational and methodological principles of audit are proposed, covering all modules of the information system for managing the sustainable development of an enterprise, and involving the application of international reporting and auditing standards, the latest digital solutions and analytical platforms. Recommendations for integrating audit results into strategic management through risk management, automation and ESG initiatives, as well as communication with stakeholders through transparent reporting and digital channels are formulated. Originality. An integrated approach to auditing foreign economic activity as a cross-cutting element of the sustainable development management information system that integrates financial, environmental and social aspects was developed. The audit methodology was improved by taking into account ESG criteria, risk orientation and digital tools, which meets the current challenges of European integration. Practical value. The developed recommendations allow enterprises to increase the efficiency of foreign economic activity, reduce risks, ensure compliance with international standards and strengthen stakeholder confidence. The introduction of automation and ESG initiatives contributes to competitiveness and sustainable development in the global market. Key words: foreign economic activity audit, sustainable development, information system, ESG criteria, risk-based approach, integrated reporting, strategic management, stakeholders.
INNOVATIVE DEVELOPMENT OF INDUSTRIAL ENTERPRISES IN THE CURRENT ENVIRONMENT
Vavrynets V.Ya. INNOVATIVE DEVELOPMENT OF INDUSTRIAL ENTERPRISES IN THE CURRENT ENVIRONMENT Purpose. The aim of the study is to analyse the theoretical foundations and practical aspects of innovative development of enterprises in the context of modern challenges, with an emphasis on the integration of digitalization and the application of artificial intelligence as key drivers of competitiveness and sustainable development. Methodology of research. The article uses a systematic approach, general and special research methods, in particular: methods of comparative analysis, content analysis of recent publications and research in the field of innovative development of enterprises, in particular the application of artificial intelligence; deduction and induction – to formulate scientific hypotheses, laws and principles; formal-logical – for theoretical generalizations, justification of the research methodology, and formulation of conclusions; monographic – for researching the content of innovative enterprise development; the method of analysis and synthesis, which allowed for the systematization of scientific approaches to innovative enterprise development. Findings. The necessity of intensifying innovative activity of enterprises as the only effective way of economic development in modern conditions is substantiated. The study found that innovation is a key driver of modern enterprise development, contributing to the transformation of technological, organizational, and management processes. It was proved that innovative activity encompasses not only the introduction of new products and technologies, but also profound changes in the structure of thinking, corporate culture, and organizational interaction within the enterprise. An assessment of investments in artificial intelligence was carried out. It was analysed that in the context of rapid changes in the global market, digitalization, and increased competition, the innovative capacity of an enterprise determines its competitiveness and adaptability. Particular attention was paid to the role of artificial intelligence as a strategic resource within Industry 4.0. It was concluded that its integration into management and production processes significantly increases efficiency and opens up new opportunities for sustainable development and market growth. Originality. It was proved that the integration of artificial intelligence into the innovative development of an enterprise, unlike existing approaches, makes it possible to radically rethink strategic goals and business processes, ensuring increased efficiency and competitiveness in the context of digitalization. It was established that generative artificial intelligence models are a powerful tool for optimizing business processes, which, unlike traditional methods, allows for the processing of large data sets with greater speed and accuracy, opening up new opportunities for innovation in manufacturing, finance, and the public sector. It was substantiated that a model of innovative enterprise development that combines strategic adaptation and systemic renewal with digital transformation and technology integration (including the Internet of Things and big data analytics), unlike existing models, will enable the creation of a flexible and sustainable innovation ecosystem. The understanding of the role of artificial intelligence as a multidisciplinary catalyst that transforms not only production but also management, logistics, and marketing processes, contributing to the formation of new business opportunities, has been further developed. Practical value. The proposed approach to organizing innovative development of enterprises will enable them to comprehensively integrate innovative technologies, optimize business processes, and quickly adapt to changes in the external environment, such as increased competition and technological trends. Key words: innovation, innovative development of the enterprise, digitalization, business process, artificial intelligence.
innovative development of the enterprise
FEATURES OF THE DEVELOPMENT OF UKRAINIAN TOURISM INDUSTRY ENTERPRISES IN THE CONDITIONS OF CRISIS AND WAR
Shadiuk K.M. FEATURES OF THE DEVELOPMENT OF UKRAINIAN TOURISM INDUSTRY ENTERPRISES IN THE CONDITIONS OF CRISIS AND WAR Purpose. The aim of the article is to diagnose the current state of enterprises in the tourism industry in the conditions of crisis and war. Methodology of research. The research was conducted using methods of scientific knowledge, namely: method of structural and logical analysis – when forming the structure and logic of the article; induction and deduction – at the stage of collecting primary data and analyses; monographic – when studying the scientific experience of the development of enterprises in the tourism industry of Ukraine; abstract and logical – when forming theoretical conclusions and proposals on the topic of research; tabular and graphic methods allowed to visually display the current state of the research results. Findings. The results of the study determined the share of the tourism industry in the economy of Ukraine, which made it possible to determine its importance for the national economy of the country. It was found that during 2019-2021 the contribution of tourism to the country's GDP was 3 %. Despite some recovery in 2021, the share of tourism services in GDP decreased to 2.1 % in 2022 and 2.0% in 2023. It is proven that these are the results of the significant impact of war and crisis. The level of tourism activity of the industry enterprises was also analysed through the prism of taxes paid, which made it possible to identify growing activity in the income of tourism enterprises from various types of tourism activities. The main trends in the development of tourism in Ukraine were emphasized (development of new routes and locations, activation of gastronomic tourism, active use of digital technologies in the activities of tourism enterprises), promising areas were identified that can contribute to the further growth of this sector in the face of modern challenges. Originality. The comprehensive analysis of the tourism activity of enterprises through the prism of paid taxes has gained further development, which made it possible to assess the real contribution of this industry to the country's economy, in particular, in crisis situations. Practical value. The results of the study can be useful for managers of tourism enterprises, as they can help them develop strategies for adapting to crisis conditions, ensuring the sustainability of their business in the long term. Key words: tourism contribution to GDP, tourists, taxes, income, activity of tourism enterprises, digital technologies.
MODERNIZATION OF THE HOTEL AND RESTAURANT SECTOR OF UKRAINIAN RESORTS
Kaminskyi B.A. MODERNIZATION OF THE HOTEL AND RESTAURANT SECTOR OF UKRAINIAN RESORTS Purpose. The aim of the article is to identify the main directions, barriers and opportunities for modernization of the hotel and restaurant sector of Ukrainian resorts in conditions of war and transformations, taking into account the interaction of local initiatives, state policy, international assistance and structural shifts in the domestic tourism market. Methodology of research. The methods of comparative spatial analysis, regulatory and legal expertise, and content analysis of State Agency for Tourism Development (SATD) data and specialized media for 2023–2024 were used. The work also applied analytical grouping of resort types (sea, mountain, balneological), which made it possible to compare the impact of war, internal population mobility and deferred demand on their transformation. Particular attention is paid to identifying new hybrid functions of hotel and restaurant facilities and the dynamics of adaptation models in a sectoral context. Findings. It was found that the hotel and restaurant sector of Ukraine during the war underwent not only conservation, but also recomposition: in safer regions, establishments changed their functionality, combining accommodation, rehabilitation, evacuation logistics and domestic tourism services. As a result, the spatial core of tourist activity moved from traditional sea resorts to mountain and balneological locations. The main trends of modernization were identified: increased investment in small facilities such as individual entrepreneurs, increased digitalization of services, and the emergence of public and private models of business support in communities. The main barriers to development were analysed, in particular, the personnel crisis, and the lack of institutional capacity, competition from foreign destinations and the risks of underfinancing reconstruction. Current changes were compared with the potential for post-war growth and the dependence of future modernization effectiveness on horizontal interaction between communities, business and donor structures was revealed. Originality. A spatial-institutional approach to the analysis of the modernization of hotel and restaurant infrastructure is proposed, which takes into account the multi-level configuration of decisions in the transition period. For the first time, scenarios of the functioning of resort infrastructure in wartime conditions as mixed-use facilities are systematized. The connection between the hybridization of hotel functions, the evolution of demand and shifts in tourism development policy at the level of territorial communities is substantiated. Practical value. The results can be used by local governments when developing tourism policy strategies, resort business operators when planning investment programs, as well as donors supporting post-war infrastructure reconstruction. Key words: domestic tourism, foreign tourists, war, pent-up demand, sea resorts, health resorts, digitalization.
AI AS A TOOL FOR AN ADAPTIVE STRATEGY FOR ENTERPRISE DEVELOPMENT IN THE CONDITIONS OF DIGITALIZATION
Chernobay L.I., Hryhorash P.L. AI AS A TOOL FOR AN ADAPTIVE STRATEGY FOR ENTERPRISE DEVELOPMENT IN THE CONDITIONS OF DIGITALIZATION Purpose. The aim of the article is to substantiate the theoretical foundations of using AI as a tool for an adaptive strategy for enterprise development in the context of digitalization, assessment of the pace of its development and scope of application, and development of practical recommendations for improving the areas of its application. Methodology of research. The following methods were used to perform the tasks outlined in the article: synthesis – to establish the theoretical foundations of using AI in enterprise management; analysis – to assess the transformation of business processes through AI; systemic – when identifying the challenges and risks of implementing AI; comprehensive – when developing proposals for a development strategy using AI. Computer and information technologies were used when processing data. Findings. The theoretical foundations of using AI in enterprise management were established; the transformation of business processes through AI in the context of digitalization was assessed; the challenges and risks of implementing AI in enterprises were identified; proposals for an adaptive development strategy using AI were developed. Originality. It was substantiated the directions of using artificial intelligence in the enterprise in the context of digitalization, in particular, it was established that AI is a driver of economic growth, effectively used in data analysis, production automation, finance, logistics, personalization of services and forecasting market trends; it was further developed the assessment of business process transformation in the context of digitalization, in particular, it was confirmed that AI, influencing business, reduces costs, increases profits, increases efficiency, minimizes time and personalizes customer experience; it was improved the adaptive strategy of enterprise development using AI, based on automation, analytics, personalization, integration of digital technologies and development of innovative culture and skills. Practical value. The research results are aimed at supporting the digitalization of enterprises in the context of the use of AI technologies, which will contribute to increasing their profits, expanding production capabilities; attracting investments and integrating into global supply chains. The recommendations developed for the development of enterprises using AI will help enterprises adapt to digital challenges, increase the efficiency of their activities and consolidate their positions in international markets. Key words: GenAI, LLM, SLM, automation, enterprise, development strategy, AI, digitalization.
DEVELOPMENT OF THE AGRICULTURAL ENTREPRENEURSHIP ECOSYSTEM IN THE CONDITIONS OF WAR AND EUROPEAN INTEGRATION
Voloshchuk K.B., Voloshchuk V.R. DEVELOPMENT OF THE AGRICULTURAL ENTREPRENEURSHIP ECOSYSTEM IN THE CONDITIONS OF WAR AND EUROPEAN INTEGRATION Purpose. The aim of the study is to deepen scientific approaches to building an agrarian entrepreneurship ecosystem aimed at strengthening the potential and ensuring stability in the conditions of a war economy and effective recovery in the context of European integration. Methodology of research. Induction and deduction methods were used in the process of collecting, systematizing and processing information; the analysis and synthesis methods were applied in combining the components of entrepreneurial activity in the conditions of the war period and in the context of European integration; the dialectical method was used in learning and deepening the content and essence of agrarian entrepreneurship ecosystems and their development in the conditions of European integration; the monographic methods – in studying the scientific experience of innovative ecosystems of the EU and Ukraine; the abstract and logical methods – in forming theoretical conclusions and proposals on the topic of the study. Findings. The necessity of leveraging the initiatives of the European Innovation Ecosystems is substantiated in order to expand networks, provide appropriate infrastructure and essential resources, embed research and innovation into the foundations of the Ukrainian economy, support business development and scaling, promote innovation, foster collaboration with innovators, and successfully integrate into global value chains and access new markets. The inclusiveness of the renewed role of research and innovation in the development of the agrarian entrepreneurship ecosystem was established through the active participation of all stakeholders and citizens who will join this process in the conditions of war and post-war economic recovery, increasing efficiency and equality in the process of European integration of Ukraine. Groups of subjects of the agrarian entrepreneurship ecosystem were identified in which each participant occupies a certain niche and develops their competencies in accordance with established strategic directions aimed at strengthening potential, ensuring sustainability, creating collective value in the entire network as an integration platform for organizing the activities of all stakeholders while blurring traditional inter-sectoral boundaries. It has been proven that stimulating entrepreneurial activity will contribute to the development of the agribusiness ecosystem through mechanisms to support innovation and knowledge exchange, optimize communications, and strengthen cooperation between all entities interested in the exchange of knowledge and innovation in the fields of science, business, agriculture and rural development. Originality. The deepening of scientific approaches to creating an integrated ecosystem of agrarian entrepreneurship through interaction, which includes the exchange of assets, information, resources, and transformation, which exceeds the capabilities of each individual participant in the case of isolated activity, into more dynamic structures, has further developed, contributing to the synergy of generating added value, focused on meeting current market needs. Practical value. The results of the conducted study can serve as a scientific basis for the feasibility of international cooperation initiatives to commercialize newly created knowledge in public and private markets in order to increase the sustainability of European and Ukrainian agrarian entrepreneurship ecosystems, as well as to find opportunities for joint financing of innovative development of large, small, medium, micro enterprises and entrepreneurship in order to create new jobs, increase competitiveness, successfully enter European and international markets, stimulate environmental conservation and achieve economic and social goals of sustainable development. Key words: ecosystem, innovation, agricultural entrepreneurship, networks, initiatives, proposals, partnership, platforms, development.
THE ROLE OF ECOLOGICAL INNOVATIONS IN THE TRANSFORMATION OF TOURISM ENTERPRISES
Brych V.Ya., Petrukha N.M. THE ROLE OF ECOLOGICAL INNOVATIONS IN THE TRANSFORMATION OF TOURISM ENTERPRISES Purpose. The aim of the article is to single out and systematize existing ecological innovations in the tourism industry. Methodology of research. The study was conducted using the methods of scientific knowledge. The study used the method of statistical data analysis to assess the level of pollution from tourism activities, the method of comparative analysis ‒ to identify the benefits and risks of introducing environmental innovations, and the method of systematisation ‒ to identify the most popular environmental innovations among tourism enterprises. Findings. As part of the study, the author analysed the level of pollution from tourism activities, which confirmed a significant disparity in CO2 emissions between countries with high population mobility and less developed regions. The main benefits of environmental innovations for tourism enterprises, such as cost reduction, increased competitiveness and improved reputation, as well as key risks, such as high initial investment and regulatory restrictions, are identified. The article systematises environmental innovations, among which the most popular are carbon-neutral accommodation, regenerative tourism, blockchain for transparency, artificial intelligence for sustainable tourism, clean transport, virtual and AR technologies, biophilic design, alternative packaging, etc. It is found that the level of implementation of environmental innovations in tourism activities remains insufficient due to economic and organisational barriers. Originality. For the first time, the benefits and risks of introducing environmental innovations in tourism activities for three institutional levels are systematised: tourism enterprises, territorial communities and the state. Practical value. The results of the study can be useful for tourism enterprises, government agencies, local communities and scientists in developing sustainable development strategies and implementing environmental innovations. Key words: ecotechnology, sustainable tourism, pollution, virtual and AR technologies, clean transport, artificial intelligence, tourists.
GENDER QUOTAS IN THE LEADERSHIP OF INTERNATIONAL COMPANIES: GLOBAL EXPERIENCE AND CHALLENGES
Shchutska D.I., Zastavnyi A.R. GENDER QUOTAS IN THE LEADERSHIP OF INTERNATIONAL COMPANIES: GLOBAL EXPERIENCE AND CHALLENGES Purpose. The aim of the article is to determine the peculiarities of implementing gender quotas in international companies, analyse their effectiveness and assess the risks and benefits. The objectives of the article are: to study the main approaches to the implementation of gender quotas in different countries, to conduct a comparative analysis of the effectiveness of quotas in the context of organisational and financial sustainability of companies, and to assess the risks and benefits of quotas in the corporate sector. Methodology or research. The study employs an interdisciplinary approach, utilizing the following methods: comparative analysis – examining different models of gender quota implementation across various countries and their outcomes; statistical analysis – evaluating the representation of women in corporate leadership and the impact of quotas on corporate efficiency; content analysis – reviewing legislative initiatives, academic studies, and reports from international organizations on the effectiveness of gender quotas; case studies – analysing successful and problematic cases of quota implementation in countries such as Norway, France, Germany, and the United States. Findings. It is established that global statistics for 2024 show a significant disproportion in the representation of men and women in leadership positions, with women holding only 31% of such positions. It was found that in profitable industries, in particular in finance and IT, the share of women in leadership positions is significantly lower than the global average. It is proved that the introduction of gender quotas in countries with legal obligations, such as Norway and France, contributes to a significant increase in the representation of women in management to 42% and 45%, respectively. It is analysed that in countries with a voluntary approach to gender quotas, such as Japan, the share of women in management positions remains low at 10 %. It is proved that the legislative consolidation of gender quotas is an effective tool for overcoming gender inequality in the top management of international companies. It is emphasised that voluntary initiatives without legal obligations have a limited impact on improving the gender balance in management. Originality. It is substantiated that gender quotas affect not only the social sphere but also provide economic benefits, which, unlike the existing approach, allows for a comprehensive assessment of their contribution to corporate efficiency. The understanding of the relationship between gender diversity in management and economic performance has been further developed, which contributes to the formation of new management strategies in international organisations. It analyses how different quota models influence financial performance, corporate reputation, and innovation levels. The research proves that companies with gender-balanced leadership demonstrate higher profitability and lower financial volatility. Practical value. The study’s findings can be used to develop recommendations for implementing gender quotas in the corporate sector. The analysis of different quota models' effectiveness can assist governments, business associations, and corporate executives in forming strategies to address gender imbalances. The research also emphasizes the need for a comprehensive approach, including training programs, mentorship initiatives, and monitoring systems to ensure quota effectiveness. Key words: gender quotas, gender quota system, corporate governance, gender parity, company management, international experience.
INCREASING THE LEVEL OF WELFARE OF FAMILIES AS A FACTOR CONTRIBUTING TO THE ECONOMIC DEVELOPMENT OF UKRAINE
Zayukov I.V., Nikolina I.I. INCREASING THE LEVEL OF WELFARE OF FAMILIES AS A FACTOR CONTRIBUTING TO THE ECONOMIC DEVELOPMENT OF UKRAINE Purpose. The aim of the article is to generalize the results of sociological research on the level of well-being of Ukrainian families and to assess the relationship between self-assessment of the level of well-being of families and self-assessment of the economic situation of Ukraine. Methodology of research. In the process of studying the level of well-being, the method of analysis and synthesis was used; to study the relationship between the self-assessment of the level of well-being of families and the economic situation in the country, correlation-regression analysis was used; to visualize the results of the study, a graphical method was used. Findings. An analysis of the level of average wages in Ukraine for the period 1996−2024 as an important source of family income formation is conducted. The main results of sociological research on the material security of Ukrainian families in modern military conditions of the development of the Ukrainian economy are summarized. The structure of family incomes in Ukraine in modern military conditions is determined. A correlation and regression analysis is conducted to identify the relationship between the self-assessment of the level of family well-being and the economic situation in the country. Recommendations are developed to improve the level of well-being of Ukrainian citizens. Originality. Based on the application of mathematical modeling using correlation-regression analysis, it was found that respondents are more optimistic about the level of family well-being than the level of economic development, which encourages families in modern military conditions to rely more on their own strengths than on the prospects for the development of the domestic economy as a potential factor for increasing their incomes. Practical value. The results obtained potentially substantiate the thesis that the level of well-being of families in Ukraine depends not on the country’s economic development, but on their ability to optimize their own income, in particular by transitioning to the shadow economy, which can become the basis for making state management decisions in the system of effective management of citizens' incomes. Key words: income, salary, financial situation, economic development, analysis, regression.
MANIFESTATIONS OF INEQUALITY IN THE ACADEMIC ENVIRONMENT AND ON THE LABOUR MARKET AND COMMUNICATIVE TECHNOLOGIES FOR OVERCOMING IT
Fedoryshyna L.M., Makartetska V.S., Rohozha A.O., Havrysh A.V. MANIFESTATIONS OF INEQUALITY IN THE ACADEMIC ENVIRONMENT AND ON THE LABOUR MARKET AND COMMUNICATIVE TECHNOLOGIES FOR OVERCOMING IT Purpose. The aim of the article is to investigate the manifestations of inequality in the academic environment and on the labour market, to form the causes of its occurrence and possible ways to overcome it, as well as outlining the role of communication technologies in this process. Methodology of research. The following research methods were used to achieve the set goal, in particular: analysis, monographic, abstract and logical, generalization ‒ to consider the essence of inequality and its types, to formulate the causes of inequality in the academic environment and on the labour market, possible ways to eliminate it; survey using the Google form ‒ to identify the opinions of higher education applicants regarding the manifestations of inequality in the academic environment and employees regarding the manifestations of inequality in the labour market; tabular ‒ to systematize and better visualize the results of the conducted study. Findings. The essence and types of inequality is considered. The causes of inequality in the academic environment and on the labour market is generalized. The reasons for its appearance in the academic environment include unequal access to quality education, financial barriers, stereotypes and prejudices, inequality in academic opportunities, academic nepotism and favouritism, differences in digital competencies, and in the labour market ‒ the educational gap, gender inequality, stigmatization of certain social groups, ageism, unequal access to vacancies, information asymmetry, outsourcing, etc. A survey of education seekers is conducted regarding manifestations of inequality in the academic environment, which made it possible to establish that the seekers we surveyed mostly do not encounter its manifestations in their own educational institutions and the majority indicate that all students have equal opportunities. In contrast, the results of a survey of employees regarding manifestations of inequality in the labour market showed that more than half of those surveyed had encountered them personally, in particular ageism and sexism. Ways to overcome inequality in the academic environment and in the labour market was formed. The role of communication technologies in overcoming inequality is outlined. Originality. The study of manifestations of inequality in the academic environment and on the labour market has received further development, which made it possible to form possible ways to overcome it in modern conditions. Practical value. The results of the conducted research can become the basis for the development of programs to overcome manifestations of inequality in the academic environment and on the labour market, as well as further scientific research in this direction. Key words: inequality, manifestations of inequality, ageism, gender inequality, prejudice, stereotypes, labour market, academic environment, overcoming inequality, communication technologies, digital platforms, digital communications.
MODEL FOR ASSESSING AND FORECASTING THE FINANCIAL STABILITY OF THE BANKING SYSTEM OF UKRAINE
Chaikovskyi Ye.Ya. MODEL FOR ASSESSING AND FORECASTING THE FINANCIAL STABILITY OF THE BANKING SYSTEM OF UKRAINE Purpose. The aim of the article is to develop a model for assessing the financial stability of the banking system based on the integral financial stability index, which will contribute to maintaining the economic security of the state, as well as the application of the scenario forecasting method to take into account various risks and uncertainties affecting the stability of the banking system. Methodology of research. The following methods were used during the study: the indicator normalization method – to bring the indicators to a single scale (0; 1); the expert assessment method – to determine the weighting coefficients; the weighted average index method – to calculate the integrated financial stability index; the comparative analysis method – to determine the optimal ranges for each indicator; the statistical method – to analyse the variability of indicators over the years, identify trends and correlations between different elements of financial stability; the generalization method – to form the main results. Findings. The integrated financial stability index (IFS) is considered as an important tool for assessing and modeling the resilience of the banking system to economic and financial shocks. The methodology for calculating the IFS is presented, which includes five stages: selection of key financial stability indicators, normalization of indicators, determination of weight coefficients, calculation of the integrated indicator, and classification of the level of stability of the banking system. Based on this methodology, the IFS was calculated for the period 2019-2024 and the forecast for 2025-2030 under three scenarios (pessimistic, baseline, and optimistic). The results indicate the effectiveness of using scenario analysis to predict the stability of the banking system, which allows taking into account various risks and economic factors, as well as assessing the system's ability to respond to changes in the economic environment. Originality. The application of the integrated financial stability index of the banking system as an important tool for assessing and modeling financial stability, as well as the scenario forecasting method, which allows taking into account various risks and uncertainties affecting the stability of the banking system, has been further developed. Practical value. The results of the conducted research provide a deep understanding of the tools for assessing and modeling financial stability. In particular, the results contribute to improving the policy of the NBU and other state bodies regarding the timely identification of problems in the banking system and making informed decisions to support the stability of the financial sector. The application of the scenario forecasting method allows assessing future risks and uncertainties that may affect financial stability, as well as developing strategic plans to strengthen the system under different economic scenarios. This makes it possible to respond more effectively to possible economic shocks and adapt macroprudential regulation policies, ensuring the stability of banks and the stability of the economy as a whole. Key words: financial stability index, banking system, macroprudential indicators, capital ratios, liquidity, credit risk ratios, return on assets, return on capital, normalized values, integrated values.
INVESTMENT POTENTIAL OF UKRAINE AFTER THE WAR IN THE CONTEXT OF EUROPEAN INTEGRATION
Myhal O.F., Dudarev O.O., Protsiak A.I, Shevchuk Yu.V. INVESTMENT POTENTIAL OF UKRAINE AFTER THE WAR IN THE CONTEXT OF EUROPEAN INTEGRATION Purpose. The aim of the article is to study the peculiarities of formation of Ukraine's investment attractiveness in the context of post-war recovery, taking into account new security challenges, European integration processes and the role of strategic communications – in particular, advertising campaigns – as a tool to stimulate the inflow of foreign investment into the national economy. Methodology of research. The following research methods were used to accomplish the tasks set out in the article: a systematic and comprehensive approach – to consider the investment attractiveness of Ukraine as a multifactorial phenomenon formed under the influence of economic, security, information and institutional factors; statistical methods – to assess the volume of foreign direct investment, the sectoral and regional structure of investment, as well as the dynamics of development of the domestic advertising market; tabular method – for a structured presentation of the results of a comparative analysis of national and international advertising campaigns; graphical method – for visualizing key trends, in particular in the form of diagrams and charts. Data processing and graphic design were carried out using modern computer and information technologies. Findings. The current state of Ukraine’s investment attractiveness in the context of military challenges and prospects for post-war recovery is analysed. The dynamics of foreign direct investment inflows is assessed, and the industries that demonstrate the greatest resistance to crisis influences and retain high investment potential even in conditions of high risks are identified. It has been found that strategic communications, in particular targeted advertising campaigns, play an increasingly important role in shaping the positive investment image of the state in the international arena. Originality. This study provides a comprehensive analysis of the formation of Ukraine's investment potential under martial law and post-war recovery, taking into account the latest security challenges, European integration processes, and the impact of strategic communications. Particular attention is paid to the role of advertising campaigns as a modern tool of public diplomacy that can increase confidence in the Ukrainian investment environment. Practical value. The practical significance of the study lies in the formation of applied recommendations for strengthening Ukraine's investment attractiveness in the post-war period through the application of a number of measures and the use of communication tools, including advertising campaigns. The results of the study can be used by public authorities, economic diplomacy institutions and investment agencies to improve approaches to promoting Ukraine as a safe, open and promising destination for foreign direct investment. Key words: investment potential, investment attractiveness, European integration, advertising services market, Ukraine, high value-added goods.
DEVELOPMENT OF BANKING SERVICES IN THE CONDITIONS OF DIGITALIZATION: CHALLENGES, TRENDS AND PROSPECTS
Nianko L.Yu., Dovbush A.V. DEVELOPMENT OF BANKING SERVICES IN THE CONDITIONS OF DIGITALIZATION: CHALLENGES, TRENDS AND PROSPECTS Purpose. The aim of the study is to conduct a comprehensive analysis of the transformation processes of banking services in the context of digitalization, in particular to identify key trends and outline the prospects for further development of the banking sector based on the implementation of digital technologies and FinTech solutions. Methodology of research. The methodological basis of the study is the dialectical method of scientific knowledge and a systematic approach. In the course of the study, a set of scientific methods was used to analyse the development of the banking system and its digitalization, in particular: analysis and synthesis, analytical – when processing literature sources; statistical analysis – to assess the dynamics of the banking system's development and its digitalization, evaluate global trends, and identify key areas for digitalization implementation. The use of trend analysis made it possible to identify the main factors influencing the development of the banking system and its digitalization. The graphical method was used to visualize statistical data and trends, which provides a more visual representation of the dynamics of the banking system and simplifies the interpretation of the obtained results. Findings. The issues of digitalization of the banking system are studied. The level of penetration of online banking, the dynamics of launching new banks in the world, the number of digital banks in the world, and the number of clients of the world's leading digital banks are determined and estimated. The list of promising and newest financial technologies in the banking sector is specified. Originality. The study proves that the prospects for the introduction of such digital financial technologies as artificial intelligence (AI), open banking, central bank digital currencies (CBDCs), biometric identification services, and green banking are directly related not only to their technological convenience but also to the level of government support and promotion of financial inclusion. This, unlike existing approaches, makes it possible to comprehensively assess not only the innovative potential of technologies but also their systemic integration into the banking model. It is established that DeFi (decentralized finance), despite the limited regulatory environment and high risk, can be further developed through gradual integration with traditional banking instruments, in particular through models of sharing APIs and smart contracts within hybrid financial systems. The study also improves the classification of the main risks that accompany the implementation of FinTech solutions in the banking sector by identifying strategic, technical, regulatory, organizational, and infrastructure threats. This allows for a more effective risk management model for the digital transformation of the bank. Practical value. The substantiated results of the study can be used to assess the trends in the implementation of FinTech solutions in the banking sector, to understand the role of FinTech in the strategic management of the bank, which allows considering digital innovations not only as tools for improving efficiency, but also as factors in the formation of long-term competitiveness. The study also improved the classification of the main risks accompanying the implementation of FinTech solutions in the banking sector by identifying strategic, technical, regulatory, organizational, and This allows for a more effective risk management model for the digital transformation of the bank. Key words: bank, banking services, digitalization, online banking, blockchain, Open Banking, digital transformation, FinTech.
THE EUROPEAN BANKING UNION: FEATURES OF THE LEGAL REGULATION OF THE SINGLE SUPERVISORY MECHANISM
Patskan V.V. THE EUROPEAN BANKING UNION: FEATURES OF THE LEGAL REGULATION OF THE SINGLE SUPERVISORY MECHANISM Purpose. The aim of the article is to study the conceptual foundations of the EU Banking Union, to determine its purpose, to analyse the main structural elements of its architecture. Methodology of research. In the course of the study, a set of methods of scientific cognition was used, which made it possible to ensure the consistency and validity of the research. The abstract and logical method was used to summarize information from various sources and create a comprehensive view of the issues under study, to formulate theoretical conclusions and generalizations regarding the specifics of legal regulation of the single supervisory mechanism of the European Banking Union; analysis and synthesis were used to characterize the activities of legal regulation of legal regulation; the monographic method was used for a detailed study of the research results, in particular, the analysis of the regulatory framework. The combination of the aforementioned methods contributed to the achievement of the research objective and fulfilment of all the tasks set out in the logic of modern legal doctrine and taking into account the requirements of the acquis communautaire. Findings. The study analyses the institutional structure and functional content of the European Banking Union (EBU), focusing on the key element of its architecture - the Single Supervisory Mechanism (SSM), which operates under the auspices of the European Central Bank (ECB). The author establishes that the Single Supervisory Mechanism plays a central role in ensuring the stability of the Euro area banking system, in particular, through the concentration of supervisory powers over the largest financial institutions. The author analyses the division of competencies between the ECB and the national supervisory authorities of the member states, which ensures a multi-level system of control over banking activities. The strengths of the Single Supervisory Mechanism are identified, in particular, its independence, centralized approach to decision-making and high level of professional expertise. Originality. The author proves the causal relationship between the formation of the European Banking Union and the increase in the stability of the banking system of the European Union, which, unlike the existing approach, allows for effective unification of supervision and regulation standards, reducing systemic risks. The approaches to analysing the role of the Single Supervisory Mechanism (SSM) were improved, which allowed to reveal the specifics of the dual mandate of the European Central Bank (ECB), which combines centralized coordination of banking supervision with the use of local institutional capacity of national regulators. The concept of integration of supervisory functions was further developed, which contributes to the efficiency of financial crisis management in the face of current challenges. Practical value. The results of the study are of practical value for Ukraine, as they reveal the legal framework and mechanisms of banking supervision within the European Banking Union, which can be used to adapt national legislation to European standards in the process of European integration. The established peculiarities of the ECB's cooperation with national authorities and the mechanism of close cooperation for countries outside the euro area provide Ukraine with a model for harmonizing supervisory practices and strengthening the stability of the banking system. Key words: European Banking Union, banking supervision, European Central Bank, European integration, financial stability.
INTEGRATION OF MARKETING AND INSURANCE TECHNOLOGIES INTO RISK MANAGEMENT SYSTEM
Zheliuk T.L., Holias V.I. INTEGRATION OF MARKETING AND INSURANCE TECHNOLOGIES INTO RISK MANAGEMENT SYSTEM Purpose. The aim of the article is to substantiate the theoretical and practical principles of integrating marketing and insurance technologies into the risk management system and to develop scientifically based recommendations for their effective application. Methodology of research. To achieve the goal and implement the objectives of the study, the article uses a set of scientific methods that provide a comprehensive, structured and systematic approach to analysing the integration of marketing and insurance technologies in the context of modern risk management: the method of generalisation and analogy is used to systematise scientific approaches to risk management, identify similar elements in marketing and insurance strategies, and identify the possibility of their integration into a single management model. The methods of structural and system analysis are used to determine the role and functional place of insurance as a key risk management tool, to build relationships between the elements of the risk management, insurance and marketing system in the modern business environment. The method of data visualisation (in the form of tables, graphs and diagrams) allowed us to clearly track the dynamics and structure of the insurance market. The comparative analysis allowed us to compare approaches to the integration of marketing strategies into insurance activities. Findings. The essence and place of insurance in the risk management system were analysed, its main types are identified, and innovative business insurance technologies are substantiated taking into account the challenges of digitalization and martial law. The specifics of using marketing to promote insurance services and increase the culture of using insurance technologies by modern business structures in the risk-based management system are substantiated. Originality. The organizational and scientific foundations for the integration of marketing and insurance technologies into the business ecosystem to enhance the effectiveness of risk-oriented management in the face of security challenges and threats are substantiated. Practical value. The research results are aimed at intensifying the use of insurance instruments in the risk-oriented management system through the use of innovative marketing technologies. Key words: business insurance, adaptive ecosystem, risk management, marketing technologies, strategies, insurance services.
THE INFLUENCE OF TAX POLICY ON THE FORMATION OF THE FINANCIAL SECURITY OF THE STATE IN THE CONDITIONS OF MARTIAL LAW
Nazarkevych I.B., Oliinyk O.I. THE INFLUENCE OF TAX POLICY ON THE FORMATION OF THE FINANCIAL SECURITY OF THE STATE IN THE CONDITIONS OF MARTIAL LAW Purpose. The aim of the article is to determine the influence of tax policy on the formation of Ukraine’s financial security in the conditions of martial law. Methodology of research. General scientific and specialized research methods were used, including: the dialectical method ‒ for the systematic study of the role of the tax service in ensuring the state’s financial security in the conditions of martial law; the monographic method ‒ for examining the specifics of tax policy in crisis conditions; methods of analysis and synthesis ‒ for a detailed study of sources of tax revenues and the main activities of the tax service; comparative analysis ‒ to compare tax revenues during 2021–2023. Findings. The study identified the impact of tax policy on Ukraine’s financial security in the conditions of martial law. It was established that the effective work of the tax service, the introduction of digital tools for tax administration, and temporary tax incentives partially offset the losses of the state budget. The analysis of tax revenues for 2021–2023 revealed key trends: a decrease in revenues in 2022 due to the crisis and their partial recovery in 2023 due to business adaptation to war conditions and changing market conditions. The calculation of fiscal security indicators showed an increase in the level of in fiscal stability, highlighting the effectiveness of the measures implemented. Recommendations are proposed to increase the effectiveness of state tax policy aimed at supporting economic stability in crisis conditions. Originality. For the first time, the causal relationships of the impact of tax policy on the formation of financial security in the conditions of martial law were substantiated, which, unlike existing approaches, allows for a more accurate assessment of the impact of tax decisions on the stability of the national economy. The approach to analyzing the structure and dynamics of tax payments and their nature in the conditions of martial law was improved, which allows for a comprehensive assessment of their nature and consequences for the fiscal sustainability of the state. The integration of data on tax revenues, budget deficit and debt burden for calculating the integral indicator of fiscal security of Ukraine has been further developed, which contributes to increasing the effectiveness of state tax policy in times of crisis. Recommendations for improving the efficiency of state tax policy were proposed. The research results emphasize the critical importance of tax policy for economic stabilization in crisis conditions. Practical value. The study's findings can be used to develop financial security strategies in crisis conditions and support the stability of Ukraine’s state budget. Key words: tax service, financial security, martial law, tax policy, digitalization, tax administration, budget revenues, economic stability, tax incentives, electronic services, fiscal security.
RESEARCH ON SUSTAINABLE DEVELOPMENT OF CHINESE DIRECT INVESTMENT IN COUNTRIES OF THE “ONE BELT, ONE ROAD” INITIATIVE
Ye Jianfu. RESEARCH ON SUSTAINABLE DEVELOPMENT OF CHINESE DIRECT INVESTMENT IN COUNTRIES OF THE “ONE BELT, ONE ROAD” INITIATIVE Purpose. The aim of the article is to consider China’s direct investments in “One Belt, One Road” Initiative countries, analysing their volumes, directions, sectors, and geographic distribution, while assessing their economic, social, and environmental impacts on partner nations, identifying challenges, and proposing solutions to enhance sustainable development. Methodology of research. The following methods were employed during the research process: Collect, analyse, and compare literature analysis methods suitable for constructing a theoretical framework for China’s investment in the “One Belt, One Road” Initiative, and formulate effective suggestions for the challenges and opportunities in the sustainable development process of the “One Belt, One Road” Initiative, formulate relevant policy recommendations and cooperation mechanisms; as well as the application of visual analysis methods. Findings. It was established that China’s direct investment along the “One Belt, One Road” Initiative encounters significant challenges across multiple domains. It was substantiated that political, economic, and legal risks pose major concerns for investment sustainability. It was proven that current risk management systems and early warning mechanisms require substantial strengthening. The relevance of improving mechanisms for political support and cooperation, which will contribute to overall stability, was also analysed. The importance of creating a transparent and predictable investment environment as a factor of long-term success was emphasized. Originality. The study highlights the importance of effective coordination between government, businesses, and society civil society to ensure sustainable investment development within the initiative. The proposed approach differs from existing models in more integrated policy implementation. The research demonstrates that government plays a fundamental role in providing policy support and promoting international cooperation. At the same time, it is proven that companies need to improve risk management mechanisms and increase the level of social responsibility. The study also deepens the understanding of the role of society in building trust and developing interstate dialogue, which contributes to stabilizing the investment climate. It confirms that enterprises must enhance their risk management and social responsibility mechanisms. Furthermore, it advances our understanding of society’s critical function in building trust and fostering communication between participating nations, which leads to more stable investment environments. Practical value. The research findings have direct practical applications across multiple domains. Government policymakers can use these insights to develop more effective investment policies and risk management frameworks. Financial institutions can enhance their assessment models for “One Belt, One Road” projects. Companies planning investments in “One Belt, One Road” countries can better evaluate risks and opportunities. Local governments in recipient countries can leverage this research to optimize their investment facilitation policies – maximizing the benefits of Chinese enterprises’ investments while ensuring environmental and social sustainability. Key words: “One Belt, One Road”, investment facilitation level, foreign direct investment, investment openness, cooperation mechanisms, challenges and countermeasures.
CHINA'S SOCIAL AND ECONOMIC TRANSFORMATION AND ECONOMIC INEQUALITY IN THE ERA OF MODERN TECHNOLOGIES
Wu Qi. CHINA'S SOCIAL AND ECONOMIC TRANSFORMATION AND ECONOMIC INEQUALITY IN THE ERA OF MODERN TECHNOLOGIES Purpose. The aim of this article is to analyse of the social and economic transformation of the People's Republic of China from a long-term historical perspective, assess the current state of the Chinese economy, and identify the key factors and challenges influencing the implementation of its strategic directions of development in conditions of global instability. Methodology of research. The research employed general scientific and specialized methods, including induction and deduction – at the stage of collecting, systematizing, and processing the necessary information; elements of correlation and regression analysis and visualization of the dynamics of key indicators. Findings. It was established that the social and economic transformation of China was accompanied by significant changes in the structure of GDP, employment, the educational level of the population, urbanization, and foreign trade, which had a direct impact on the level of social inequality. In particular, a positive dynamic was observed in the growth of the proportion of the population with higher education, which contributed to the formation of a new middle class and the enhancement of labour competitiveness. At the same time, the growth of regional disparities and uneven access to quality education and social services became a source of deepening social and economic differentiation. The conducted correlation and regression analysis confirmed the close relationship between the level of education, urbanization, and income levels, and demonstrated that regions with higher levels of education and innovation activity have lower levels of social inequality. The comparative analysis allowed for outlining the key stages of the evolution of China’s economic model: from a centralized planned economy to a hybrid model with market mechanisms, which includes elements of social protection. This, in turn, enabled the country to achieve high rates of economic growth while maintaining social stability. Originality. The article proposes a new analytical model that enables the tracing of the relationship between structural shifts in the economy and the increase (or decrease) in social inequality across specific regions of China. For the first time, data from 2022–2023 on changes in the demographic and educational structure of the population are also integrated into the analysis of the factors shaping the current profile of the country's human capital. Practical value. The results of the study have significant practical implications for the development of effective social and economic policies in countries undergoing deep transformation. The proposed analytical model can be used as a tool to assess the impact of structural changes in the economy on the level of social inequality, particularly in the process of planning regional development, reforming the education and employment systems. The conclusions drawn can serve as a basis for adapting China's experience to the conditions of other countries aiming to combine economic growth with the enhancement of social justice. Furthermore, the results can be applied in scientific research, education, and analytical activities for further exploration of issues related to inequality and human development. Key words: social inequality, economic inequality, transformation, China, GDP structure, employment, urbanization, education, economic growth.
CHINA'S EXPERIENCE IN INNOVATIVE ENSURING THE COMPETITIVENESS OF ENTERPRISES IN THE GLOBAL MARKET
Sokhatska O.M., Savitskyі T.V. CHINA'S EXPERIENCE IN INNOVATIVE ENSURING THE COMPETITIVENESS OF ENTERPRISES IN THE GLOBAL MARKET Purpose. The aim of the article is to theoretically summarize the experience of the People's Republic of China in applying innovative approaches to ensure the competitiveness of enterprises in the global market and to identify on this basis the main success factors that can be adapted by other countries to increase the international competitiveness of their economies, including Ukraine. Methodology of research. The article uses a systematic approach to the analysis of the innovation policy of the PRC, applies methods of logical and structural analysis to identify a multi-level strategy for the implementation of innovations, comparative analysis of international strategies of innovative development to identify new approaches of China, induction method to generalize empirical data on the innovative development of China, as well as analysis of statistical sources of international organizations (OECD, WIPO, World Bank, BloombergNEF, Deloitte) to analytically confirm the effectiveness of innovative development and increase the competitiveness of enterprises of the PRC in the global market. The empirical basis of the study was made up of official documents of the PRC, reports of international organizations and analytical reports. Findings. It was established that China's innovation breakthrough is based on a multi-level strategy that combines centralized state planning, investments in research and development, large-scale industrial digitalization, and the development of innovation infrastructure. The key mechanisms of state innovation stimulation were identified: the “Made in China 2025” program, the dual circulation strategy, and the creation of science parks and high-tech clusters. The role of university-industry integration and venture capital financing in forming a sustainable innovation environment was emphasized. Originality. A comprehensive model of China's strategic innovation development was proposed as a system of multi-level integration of science, education, production, and state support. Mechanisms of localization of high-tech production and China's patent activity were revealed as tools for strengthening national technological sovereignty. The impact of digitalization programs on the growth of productivity and competitiveness of the Chinese economy is substantiated. Practical value. The obtained results can be used in developing national innovation development strategies in other countries, adapting successful Chinese practices to the characteristics of local economies, improving models for supporting startup ecosystems and technology parks, and formulating state policy in the field of digital transformation of industry. Key words: innovative development, China, strategy “Made in China 2025”, digitalization, patent activity, clusters, fiscal policy, “One Belt, One Road”, venture capital, global competition, technological sovereignty.
STRATEGIC ACCOUNTING OF DESIGN AND PREPRESS COSTS IN ENSURING THE EFFECTIVENESS OF MANAGEMENT DECISIONS
Strotsen A.I., Mazuryk V.R. STRATEGIC ACCOUNTING OF DESIGN AND PREPRESS COSTS IN ENSURING THE EFFECTIVENESS OF MANAGEMENT DECISIONS Purpose. The aim of the article is to substantiate the theoretical and methodological foundations of strategic accounting of design and prepress costs as an integral component of the enterprise management system and as a basis for forming an information framework for effective managerial decision-making. Methodology of research. The study employed the methods of theoretical generalization and grouping to define the essence of strategic accounting; analysis and synthesis to adapt existing costing methods to the needs of creative processes; a systemic approach to model the formation of accounting information; the comparative method to contrast traditional and strategic approaches; and logical generalization of results to formulate conclusions and practical recommendations. Findings. It has been proved that design and prepress costs have a strategic nature, since they determine not only the cost level but also the market attractiveness of products. It was established that the use of strategic costing methods ensures the separation of creative costs from general overhead, allows assessing their real contribution to value formation, and enables cost management in line with market expectations and the product lifecycle. An approach to the use of strategic cost maps was developed, integrating design and prepress into the system of key strategic indicators of the enterprise. Originality. Scientific novelty lies in refining the theoretical and methodological foundations of strategic accounting of creative costs, in particular by identifying design and prepress as strategic factors in creating added value. A concept is proposed for integrating strategic costing methods into the management system of publishing enterprises, which makes it possible to account for the impact of creative costs on competitiveness and product positioning in the market. The novelty is also reflected in the suggested approach to the use of strategic cost maps, which establish a link between creative expenses and key performance indicators. Practical value. The results can be applied by publishing enterprises to optimize creative expenses, plan innovative projects, and determine the feasibility of investments in design and prepress. The proposed tools make it possible to more accurately determine product cost, calculate break-even points for innovative solutions, substantiate price premiums, and define optimal print runs. In the long-term perspective, this will contribute to increasing the effectiveness of managerial decisions, minimizing risks, and enhancing the competitiveness of publishing enterprises. Further research should focus on deepening the methodology of strategic accounting of creative costs in a digital environment, developing risk-oriented approaches to their management, as well as integrating strategic accounting with marketing analytics and quality management systems. Key words: strategic accounting, management accounting, design costs, prepress costs, costing, publishing activity, strategic management decisions.
DIAGNOSTICS AND OPTIMISATION OF BUSINESS PROCESSES WITHIN STATE SUPPORT FOR SAFE AND SUSTAINABLE STRATEGIC DEVELOPMENT OF EXPORT-ORIENTED PRODUCERS
Afanasiev Ye.V., Rtyshchev S.A., Afanasiev I.Ye., Afanaseva M.H. DIAGNOSTICS AND OPTIMISATION OF BUSINESS PROCESSES WITHIN STATE SUPPORT FOR SAFE AND SUSTAINABLE STRATEGIC DEVELOPMENT OF EXPORT-ORIENTED PRODUCERS Purpose. The article aims to improve the theoretical and methodological approaches to diagnosing and integrated assessment of the economic security level of export-oriented iron ore enterprises in Ukraine. This is achieved through the systematization of functional components, the detailing of indicator systems, and the development of a mechanism for optimizing business processes in the context of sustainable strategic development. Methodology. The research employs methods of economic and mathematical modelling, structural and logical decomposition, rating evaluation, and quantitative analysis of financial and economic indicators. An algorithm for comprehensive monitoring and integration of partial indicators into weighted composite scores is substantiated. The approach covers the following functional components: liquidity and solvency, financial stability, profitability, business activity, product competitiveness, fixed assets condition, and the efficiency of organizational and managerial potential. Findings. A conceptual structural and functional scheme of the mechanism for diagnosing and optimizing business processes of sustainable development of iron ore enterprises is proposed. A system of indicators for each functional component of economic security has been determined, and an algorithm for integrating them into a unified composite indicator has been developed. A step-by-step approach to assessment has been formulated, ensuring the comprehensiveness of monitoring and the reliability of forecasting the financial and economic condition of enterprises. Originality. The methodology of enterprise economic security has further developed by detailing the content of functional components, substantiating their indicator system, and applying integrated weighted assessments. A novel conceptual model of economic and mathematical modelling is proposed, which combines quantitative analysis of indicators with the concept of sustainable strategic management. Practical value. The proposed approach enhances the accuracy of diagnosing and forecasting the economic security of iron ore enterprises, facilitates the optimization of business strategies under uncertainty, and allows managerial decisions to be effectively adapted to modern market transformations. The results can be applied in the practice of corporate integrated structures and individual business entities, as well as by public authorities in shaping policies to support export-oriented producers. Key words: diagnostics; controlling; iron ore enterprise; state support; export products; economic security; business process; economic and mathematical modelling; financial and economic risks; corporate governance.
THE ESSENCE OF ECONOMIC CONTROL AND ITS PLACE IN BUSINESS ACCOUNTING AND ANALYTICAL SYSTEMS IN THE CONDITIONS OF DIGITAL TRANSFORMATION
Balaniuk I.F., Ivanochko B.R., Kuzmin T.L., Melnyk I.O. THE ESSENCE OF ECONOMIC CONTROL AND ITS PLACE IN BUSINESS ACCOUNTING AND ANALYTICAL SYSTEMS IN THE CONDITIONS OF DIGITAL TRANSFORMATION Purpose. The aim of the article is to theoretically generalize the essence of economic control, form its holistic scientific definition, and substantiate its place in the system of accounting and analytical support of an enterprise, taking into account the influence of digital technologies. Methodology of research. A set of methods that allowed us to comprehensively investigate the essence of economic control and substantiate its role in the system of accounting and analytical support of an enterprise, taking into account digital technologies were used in the article. Theoretical generalization and analysis of scientific sources were used to systematize approaches to the definition of economic control, types of control over business and their functional features. The systematic approach allowed us to consider economic control as a generalized category that unites different types of control, and to reveal the relationship between them as part of the system of accounting and analytical support of a business. Comparison and classification methods were used to highlight the main types of control and determine their role in verifying the compliance of the enterprise's activities with economic goals, the efficiency of resource use and the performance of social and ethical functions. Analytical and logical methods ensured the formation of a holistic scientific definition of economic control, as well as the generalization of the capabilities of digital technologies in increasing its efficiency. The use of inductive and deductive approaches allowed us to combine general principles of control with specific digitalization tools, such as ERP systems, interactive analytical dashboards, electronic audit, analytical platforms and artificial intelligence, and to show their application in the practical activities of the enterprise. Thus, the chosen research methodology provided a comprehensive theoretical analysis of economic control and its digital tools, which is the basis for further practical recommendations on increasing the efficiency of accounting and analytical support systems for business. Findings. The study theoretically summarized the essence of economic control and proposed its holistic definition as a generalized category of all types of business control. It is shown that economic control integrates the functions of primary economic, managerial, internal, financial, external and social control, ensuring verification of the compliance of the enterprise's activities with its economic goals, effective use of resources and the fulfilment of social and ethical functions. The study also identified the role of modern digital technologies in increasing the efficiency of economic control. Key digital tools are identified – ERP systems, interactive analytical dashboards, electronic audit, electronic document management, analytical platforms and artificial intelligence – and their capabilities in providing analytical assessment of the enterprise's activities, monitoring business processes and integrating internal and external data for making informed management decisions are described. Originality. The scientific novelty of the obtained results lies in the systematization and generalization of approaches to the definition of economic control, the proposed holistic interpretation of the term "economic control", as well as in the study of the impact of digital technologies on increasing the analytical component and efficiency of control in the system of accounting and analytical support of the enterprise. Practical value. The practical significance is manifested in the identification of specific digital tools and methods of their use for economic control, which allows to increase the accuracy, efficiency and comprehensiveness of assessing the activities of the enterprise and making informed management decisions. Key words: economic control, accounting and analytical support, business, digital technologies, analytics, entrepreneurial activity.
THE CORRELATION BETWEEN TRANSFORMATIONAL PROCESSES AND EMPLOYMENT IN THE DIGITAL ECONOMY
Ashcheulova O.M., Los V.O., Lobunets T.V. THE CORRELATION BETWEEN TRANSFORMATIONAL PROCESSES AND EMPLOYMENT IN THE DIGITAL ECONOMY Purpose. The aim of the study is to conduct a comprehensive analysis of transformation processes in the digital economy and their impact on employment. and to identify areas of regulation that can ensure the adaptation of the labour market to new conditions. Methodology of research. The study is based on a combination of systemic and structural-functional approaches, which allows consider the digital economy as an integrated set of interrelated processes. Comparative analysis is used to compare transformation trends in different countries (the US, EU, China, India) and to substantiate conclusions about the polarisation of employment. Analysis of statistical and analytical sources (in particular McKinsey, WEF, ILO and national statistics) is used to empirically measure changes in the structure of employment, productivity and earnings. The content analysis method of regulatory documents (Platform Work Directive, Digital Services Act, OECD materials) was used to identify gaps in the institutional regulation of platform employment. The generalisation and synthesis of the data obtained provided the basis for causal conclusions about the interrelationship between technological change, military shock and institutional barriers. Findings. It has been substantiated that automation and the introduction of AI are reorienting labour market demand towards highly skilled professions, while reducing employment in mid-level professions. It has been established that the gig economy and remote employment are forming a new architecture of labour relations, which increases labour flexibility but reduces the level of social protection and income stability. Regional and age disparities in digital literacy in Ukraine based on the results of a national survey, which limits the access of part of the population to highly productive segments the labour market. A conclusion has been made about the lack of adequate regulatory and legal regulation of platform employment, which increases the vulnerability of workers times of economic and military shocks. It has been shown that the combination of technological transformations with demographic and military factors exacerbates the polarisation and requires targeted retraining and social protection policies. Originality. The study interrelationships were identified between key transformational processes (automation, AI, gig economy) and the quality of employment of the population, taking into account crisis factors and the institutional environment at the national level. Unlike existing approaches, the obtained results integrate technological changes with military and demographic challenges, allowing for a deeper assessment of the risks of labour market polarisation and social disparities. This approach creates the basis for the formation of targeted policies for retraining and adapting the social protection system, aimed at mitigating the polarising effects of digitalisation in the context of national and global challenges. Practical value. The results can form the basis for the formation of public policy aimed at combining the development of digital skills with the creation of effective mechanisms social protection for workers in new forms of employment. The obtained conclusions should be used in the development of institutional reforms that will ensure a balance between innovative growth and social justice in the labour market. The practical aspect of the study also lies in the possibility of integrating the Ukrainian labour market into the European digital space, taking into account the challenges of the war and post-war period. Key words: automation; gig economy; employment, institutional regulation, labour market; artificial intelligence; digitalisation.
SOCIAL ENTREPRENEURSHIP AS A SOCIAL POLICY TOOL: INTERNATIONAL EXPERIENCE AND PROSPECTS FOR UKRAINE
Prushkivska E.V., Prushkivskyi V.H., Bondarenko L.A. SOCIAL ENTREPRENEURSHIP AS A SOCIAL POLICY TOOL: INTERNATIONAL EXPERIENCE AND PROSPECTS FOR UKRAINE Purpose. The purpose of the article is to clarify the role of social entrepreneurship as a tool of social policy in the international and national context. Methodology of research. In the course of the research, a systematic and comparative analysis was used, which made it possible to consider social entrepreneurship as a component of social policy in the context of global and national transformations. A comparative analysis of regional models (EU, Southeast Asia, Latin America, Ukraine) was used to identify common and distinctive features of the inclusion of social enterprises in socio-political strategies. The empirical basis of the study consisted of reports from international organisations (UNDP, OECD, European Commission), national statistical materials and scientific research. Content analysis of regulatory and legal acts and strategic documents made it possible to assess the institutional environment in which social enterprises operate. The generalisation of the results obtained made it possible to identify the conceptual functions of social entrepreneurship in the current socio-economic conditions. Findings. It has been established that in EU countries, social entrepreneurship is considered part of employment and inclusion policy, while in Southeast Asia, this type of entrepreneurship is focused on mobilising local communities and partnerships with international organisations. Latin America demonstrates the advantages of community models that combine innovation and the fight against poverty, but at the same time face political and economic instability. In Ukraine, social entrepreneurship is at the stage of institutional formation, but shows high potential for solving problems of employment, inclusion and social integration. Three conceptual functions of social entrepreneurship in the socio-economic strategies of countries have been identified: a tool for job creation, a mechanism for social inclusion, and a platform for partnership between the state, business and civil society. Originality. The research results provide grounds for substantiating the relationship between social entrepreneurship and social policy, which allows it to be interpreted not only as an innovative business model, but also as a multifunctional tool for achieving social sustainability. Unlike existing studies, the results integrate global, regional and national dimensions, identifying a typology of models and determining the prospects for their adaptation in Ukraine. Practical value. The results obtained can be used in the development of state and local social policy programmes aimed at supporting vulnerable groups, restoring the labour market and strengthening social integration. For Ukraine, in the context of war and post-war reconstruction, social entrepreneurship can become a mechanism for combining economic recovery with the formation of an inclusive society. Key words: civil society, inclusion, employment, international experience, social entrepreneurship, social policy, institutional support, post-war reconstruction.
ANALYSIS OF THE EXTERNAL ECONOMIC PARAMETERS OF UKRAINE’S FLORICULTURE MARKET AS FACTORS OF THE RECOVERY ECONOMY
Kolesnikov A.V. ANALYSIS OF THE EXTERNAL ECONOMIC PARAMETERS OF UKRAINE’S FLORICULTURE MARKET AS FACTORS OF THE RECOVERY ECONOMY Purpose. The aim of the article is to analyse the foreign economic parameters of the floriculture market in Ukraine in the context of considering the industry as one of the priorities in the recovery economy. Methodology of research. The theoretical and methodological basis of the research is the systemic approach to the consideration of social and economic phenomena and processes. During the study, other methods were also used, in particular: the statistical method – for assessing the trends in changes in the volumes of import and export of floriculture products by foreign economic codes of the Ukrainian Classification of Goods for Foreign Economic Activity (UCGFEA codes); the abstract and logical method – for understanding the regularities of manifestation of import and export trends of floriculture products; the tabular method – for the visual presentation of the research results; the generalization method – for formulating the research conclusions. Findings. The important role of floriculture as a flexible and labour-intensive sector in the conditions of the recovery economy has been determined. The trends of floriculture product imports into Ukraine during the period 2020–2024 have been generalized, and four stages of its development have been identified: import growth (2021), import reduction (2022), adaptation (2023), and import recovery (2024). The trends of floriculture product exports from Ukraine have been generalized, and three predominant stages of its development have been identified, with the manifestation of an export growth trend in the first stage (2021), export reduction in the second stage (2022–2023), and the beginning of adaptation (2024). A negative balance of foreign trade in floriculture products has been established, which actualizes the need for institutional support for the expansion of domestic production, export, and import substitution. Originality. The approach to the analysis of foreign economic trends of floriculture products has been improved. It takes into account the differentiated characteristics of the analysis results by general indicators of the volume of import and export of floriculture products in Ukraine, in terms of four types of floriculture products (Ukrainian classifier of goods of foreign economic activity (UCGFEA 0601 “Bulbs, tubers, rhizomes), ”UCGFEA 0602 “Other live plants; mushroom mycelium,” UCGFEA 0603 “Cut flowers and flower buds,” and UCGFEA 0604 “Foliage, branches, grasses, mosses, and lichens”). The approach also considers the trends by stages of export development (growth, reduction, beginning of adaptation) and import (growth, reduction, adaptation, recovery). In contrast to the existing approaches, this will make it possible to prepare more substantiated documents on various issues of the development of the floriculture sector and the floriculture products market. Practical value. The research results can be used in conducting analytical work and substantiating measures in strategic and program documents on the development of the floriculture sector and the floriculture products market, in particular, when identifying strategic directions for forming a model of floriculture development focused on adaptability, export prospects, and integration into the recovery economy. Key words: floriculture, floriculture products market, import, export, foreign trade balance, recovery economy, import substitution.
MILITARIZATION OF THE NATIONAL ECONOMY OF UKRAINE IN THE CONDITIONS OF WAR: CHALLENGES AND LIMITATIONS
Prints V.A. MILITARIZATION OF THE NATIONAL ECONOMY OF UKRAINE IN THE CONDITIONS OF WAR: CHALLENGES AND LIMITATIONS Purpose. The aim of the article is to identify the specifics of the militarization of the national economy of Ukraine in wartime and to analyse its main challenges and limitations for ensuring the economic stability of the state. Methodology of research. The theoretical and methodological basis of the study is a combination of general scientific and special methods, which allowed to reveal the specifics of the militarization of the national economy of Ukraine on the basis of a systematic approach. Methods of analysis and synthesis were used to study macroeconomic indicators of the militarization of the economy and identify the main challenges. Methods of logical generalization and abstraction were used to formulate conclusions and identify key trends in the militarization processes. The institutional method made it possible to argue the need for institutional reforms to ensure the sustainable development of the militarized economy. Content analysis of scientific sources and statistical reports was used to develop the empirical base. Findings. The content of the modern militarization of the Ukrainian economy was revealed as a multidimensional process that encompasses not only defence financing, but also the reformatting of the production structure, labour market, and state policy. An unprecedented increase in military spending (up to 36–39% of GDP), the intensification of the defence-industrial complex, and the increase in state defence orders were established. A number of critical limitations were identified ‒ deindustrialization, import dependence, fiscal overstrain, personnel shortage, and institutional imbalances. Originality. For the first time, based on a comprehensive approach, macroeconomic indicators of militarization in conditions of a protracted armed conflict were systematized, the structural parameters of the national military economy were clarified, and systemic challenges that affect ensuring the economic stability of the state were detailed. Practical value. The obtained results can be used in the formation of economic security strategies, the development of state programs for the modernization of the defence industry, the improvement of financial planning in the field of national security, as well as in the process of adapting Ukraine's economic policy to NATO and EU standards. Key words: militarization of the economy, defence-industrial complex, military economy, state defence order, economic security, fiscal constraints, strategic modernization.
MECHANISMS FOR ENSURING ECONOMIC SECURITY AND STABILITY OF THE SOCIAL AND ECONOMIC SYSTEM IN THE CONTEXT OF CONTEMPORARY MILITARY-POLITICAL CHALLENGES
Samoilenko I.О. MECHANISMS FOR ENSURING ECONOMIC SECURITY AND STABILITY OF THE SOCIAL AND ECONOMIC SYSTEM IN THE CONTEXT OF CONTEMPORARY MILITARY-POLITICAL CHALLENGES Purpose. This article aims to identify the mechanisms level up economic security and stability of the social and economic system. By doing so, it seeks to develop and implement effective instruments for safeguarding the social and economic system against destructive factors of both internal and external origin. Methodology of research. The study employs a set of research methods, including induction and deduction (to formulate the theoretical foundations of economic security); analysis and synthesis (to identify the principal approaches to economic security and to reveal its categorical essence); a systems approach (to disclose the conceptual foundations and mechanisms of economic security); and formal and logical analysis (to determine the dominant factors in securing the economic security and stability of the social and economic system). Findings. The paper argues that economic security should be conceptualized as a state of reliable protection of the social and economic system against existing and potential threats from both internal and external environments. The study outlines and examines various approaches and mechanisms for ensuring the economic security of the social and economic system. Furthermore, it demonstrates the opportunities and advantages of applying Civil-Military Cooperation (CIMIC) under the conditions of contemporary military-political challenges. A model of the CIMIC system is presented. The paper posits that PMESII-PT analysis constitutes a practical and universal instrument that enables timely responses to changes in the civilian environment. Originality. The research contributes to the further theoretical conceptualization of economic security of the social and economic system in the context of military-political challenges. It advances existing scholarship by refining approaches to its interpretation, offering an original perspective on its conceptual essence, and substantiating the role of CIMIC in strengthening economic security. A model of the CIMIC system is presented. Practical value. The findings of this study hold practical significance, the use of civil-military cooperation as an effective institutional mechanism for increasing the level of economic security of the social and economic system is substantiated. The results may be of interest to scholars, policymakers, government authorities, and representatives of civil society organizations. Key words: economic security, social and economic system, approaches and mechanisms of provision, civil-military cooperation, PMESII-PT analysis.