MARKETING MANAGEMENT OF BRAND ARCHITECTURE: PSYCHOLOGICAL AND PR ASPECTS OF CONSUMER PERCEPTION. INNOVATIVE ECONOMY, [S. l.], n. 3, p. 209–217, 2026. DOI: 10.37332/. Disponível em: https://inneco.org/index.php/innecoen/article/view/1879. Acesso em: 29 sep. 2026.