MICRO-MOMENTS IN THE DIGITAL TRANSFORMATION OF MARKETING: IMPACT ON THE CUSTOMER JOURNEY IN DIFFERENT BUSINESS MODELS. INNOVATIVE ECONOMY, [S. l.], n. 1, p. 31–41, 2025. Disponível em: https://inneco.org/index.php/innecoen/article/view/1429. Acesso em: 29 sep. 2025.