COMPARATIVE CHARACTERISTICS OF TERMS “INNOVATION POTENTIAL” AND “INNOVATION ENSURING” IN THE CONTEXT OF SUSTAINABLE ENTERPRISE DEVELOPMENT. INNOVATIVE ECONOMY, [S. l.], n. 4, p. 98–104, 2025. DOI: 10.37332/. Disponível em: https://inneco.org/index.php/innecoen/article/view/1393. Acesso em: 19 jun. 2026.