MANAGEMENT OF INNOVATION ACTIVITIES OF TRADE ENTERPRISES. INNOVATIVE ECONOMY, [S. l.], n. 4, p. 148–153, 2024. DOI: 10.37332/2309-1533.2023.4.21. Disponível em: https://inneco.org/index.php/innecoen/article/view/1181. Acesso em: 29 sep. 2025.