EVALUATION OF INNOVATIVE RISKS IN MARKETING ACTIVITIES AS A TOOL FOR ENSURING STRONG COMPETITIVE POSITIONS OF DOMESTIC ENTERPRISES. INNOVATIVE ECONOMY, [S. l.], n. 3, p. 86–91, 2023. DOI: 10.37332/2309-1533.2023.3.11. Disponível em: https://inneco.org/index.php/innecoen/article/view/1163. Acesso em: 29 sep. 2025.