THE IMPACT OF CONSUMER FATIGUE FROM MAKING DECISION ON THE FORMATION OF BRAND LOYALTY. INNOVATIVE ECONOMY, [S. l.], n. 3, p. 30–37, 2023. DOI: 10.37332/2309-1533.2023.3.3. Disponível em: https://inneco.org/index.php/innecoen/article/view/1109. Acesso em: 29 sep. 2025.