STRATEGIC ACCOUNTING OF DESIGN AND PREPRESS COSTS IN ENSURING THE EFFECTIVENESS OF MANAGEMENT DECISIONS
DOI:
https://doi.org/10.37332/Keywords:
strategic accounting, management accounting, design costs, prepress costs, costing, publishing activity, strategic management decisionsAbstract
Strotsen A.I., Mazuryk V.R. STRATEGIC ACCOUNTING OF DESIGN AND PREPRESS COSTS IN ENSURING THE EFFECTIVENESS OF MANAGEMENT DECISIONS
Purpose. The aim of the article is to substantiate the theoretical and methodological foundations of strategic accounting of design and prepress costs as an integral component of the enterprise management system and as a basis for forming an information framework for effective managerial decision-making.
Methodology of research. The study employed the methods of theoretical generalization and grouping to define the essence of strategic accounting; analysis and synthesis to adapt existing costing methods to the needs of creative processes; a systemic approach to model the formation of accounting information; the comparative method to contrast traditional and strategic approaches; and logical generalization of results to formulate conclusions and practical recommendations.
Findings. It has been proved that design and prepress costs have a strategic nature, since they determine not only the cost level but also the market attractiveness of products. It was established that the use of strategic costing methods ensures the separation of creative costs from general overhead, allows assessing their real contribution to value formation, and enables cost management in line with market expectations and the product lifecycle. An approach to the use of strategic cost maps was developed, integrating design and prepress into the system of key strategic indicators of the enterprise.
Originality. Scientific novelty lies in refining the theoretical and methodological foundations of strategic accounting of creative costs, in particular by identifying design and prepress as strategic factors in creating added value. A concept is proposed for integrating strategic costing methods into the management system of publishing enterprises, which makes it possible to account for the impact of creative costs on competitiveness and product positioning in the market. The novelty is also reflected in the suggested approach to the use of strategic cost maps, which establish a link between creative expenses and key performance indicators.
Practical value. The results can be applied by publishing enterprises to optimize creative expenses, plan innovative projects, and determine the feasibility of investments in design and prepress. The proposed tools make it possible to more accurately determine product cost, calculate break-even points for innovative solutions, substantiate price premiums, and define optimal print runs. In the long-term perspective, this will contribute to increasing the effectiveness of managerial decisions, minimizing risks, and enhancing the competitiveness of publishing enterprises. Further research should focus on deepening the methodology of strategic accounting of creative costs in a digital environment, developing risk-oriented approaches to their management, as well as integrating strategic accounting with marketing analytics and quality management systems.
Key words: strategic accounting, management accounting, design costs, prepress costs, costing, publishing activity, strategic management decisions.
References
1. Semaniuk, V.Z. (2018), “Accounting philosophy in the system of theoretical knowledge”, Naukovyi visnyk Uzhhorodskoho universytetu. Seriia “Ekonomika”, no. 1(51), pp. 442-448.
2. Brukhanskyi, R.F. (2014), Oblik i analiz u systemi stratehichnoho menedzhmentu ahrarnoho pidpryiemnytstva [Accounting and analysis in the system of strategic management of agricultural entrepreneurship], monograph, TNEU, Ternopil, Ukraine, 384 p.
3. Semaniuk, V.Z. (2017), “The need for a radical change in accounting theory”, Oblik i finansy, no. 4, pp. 75-80.
4. Yershova, N.Yu. (2019), Stratehichnyi upravlinskyi oblik v umovakh innovatsiino-oriientovanoi modeli ekonomiky [Strategic management accounting in the conditions of an innovation-oriented model of economy], monograph, FOP Liburkina L.M., Kharkiv, Ukraine, 392 p.
5. Briciu, S. (2008), “Variable and fixed costs in company management”, Annales Universitatis Apulensis Series Oeconomica, no. 1(10), pp. 1-14.
6. Papinko, V. (2006), “The development of controlling as an objective necessity for improving management”, Naukovi zapysky, Iss. 15, available at: http://www.library.tane.edu.ua/images/nauk_vydannya/XV3ZmQ.pdf (access date March 20, 2025).
7. Spilnyk, I. and Brukhanskyi, R. (2022), “Digital Accounting: Innovative Technologies Cause a New Paradigm”, International Journal of Management & Production, Vol. 13, Iss. 3, DOI: 10.14807/ijmp.v13i3.1991.
8. Rounaghi, M.M., Jarrar, H. and Dana, LP. (2021), “Implementation of strategic cost management in manufacturing companies: overcoming costs stickiness and increasing corporate sustainability”, Future Business Journal, no. 7, Article number 31, DOI: https://doi.org/10.1186/s43093-021-00079-4.
9. Wegmann, G. (2019), “A Typology of Cost Accounting Practices Based on Activity-Based Costing ‒ a Strategic Cost Management Approach”, Asia-Pacific Management Accounting Journal, Vol. 14, no. 2, pp. 161-184.
10. Rashid, M. Md, Ali, M. and Hossain, D. (2021), “Strategic management accounting practices: a literature review and opportunity for future research”, Asian Journal of Accounting Research, Vol. 6, no. 1, pp. 109-132, DOI: 10.1108/AJAR-06-2019-0051.
11. Iershova, N. and Tkachenko, M. (2019), “Theoretical and methodological framework of accounting and analytical support for sustainable development strategy”, In: Ponomarenko, T. (Ed.) Development of the innovative environmental and economic system in Ukraine, monograph, OKTAN PRINT s.r.o., Prague, Czech Republic, pp. 282-302.
Downloads
Published
Issue
Section
License
Open-access articles (open-access journals)
Authors whose articles are published in open-access retain all rights to the content of the articles.
Open access articles are committed to be published under Creative Commons Attribution (CC BY) 4.0. This license allows others to distribute, edit, correct and build upon your work, even commercially, as long as they indicate your authorship. Detailed information at Creative Commons site: https://creativecommons.org/licenses/by/4.0/
Permissions for open-access journals
If the article is published in open-access under CC BY 4.0 or CC BY-NC 4.0 (which was possible till the 15th of December, 2018) licenses, users may reproduce it in accordance with their terms.
Additionally, if the article had been published under CC BY-NC 4.0 (this license authorizes others to download your works and share them with others as long as they indicate your authorship, but they can’t use them commercially in any case.), the use for the following commercial purposes requires permission:
– reproduction of content in a work or product intended for sale;
– reproduction in presentations, brochures or other marketing materials used for commercial purposes;
– distribution of the content to promote or market a person, product, course, service or organization;
– text and data mining for the purpose of creating a saleable product or product which benefits from promotional or advertising revenue;
– use of the content by a commercial entity or individual for the purposes of remuneration, directly or indirectly through sale, licensing, promotion or advertising;
– linking to the content (in an email, webpage, portable electronic device or otherwise) for the specific purpose of marketing or advertising a person, product, course, service or organization for commercial benefit.
For further details and permission requests, please contact.
